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How Reliable Are National Retail Sales Estimates?
- Published in:
- Journal of Marketing, 1976, v. 40, n. 4, p. 13, doi. 10.2307/1251064
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- Publication type:
- Article
The Expanding Role of Marketing in the 1970s.
- Published in:
- Journal of Marketing, 1970, v. 34, n. 1, p. 29, doi. 10.2307/1250292
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- Publication type:
- Article
Corporate Images Are Not Stereotypes.
- Published in:
- Journal of Marketing, 1962, v. 26, n. 1, p. 72, doi. 10.1177/002224296202600114
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- Publication type:
- Article
Mathematical Models of Market Simulation.
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- Journal of Marketing, 1960, v. 24, n. 4, p. 69
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- Publication type:
- Article
Trends in State Margarine Legislation.
- Published in:
- Journal of Marketing, 1960, v. 24, n. 4, p. 65, doi. 10.1177/002224296002400411
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- Publication type:
- Article
Simple Surveys for Legal Evidence.
- Published in:
- Journal of Marketing, 1960, v. 24, n. 4, p. 74
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- Publication type:
- Article
Are Channels of Distribution What the Textbooks Say?
- Published in:
- Journal of Marketing, 1960, v. 24, n. 3, p. 61
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- Publication type:
- Article
An Alternative Statistical "Line of Best Fit"
- Published in:
- Journal of Marketing, 1960, v. 24, n. 3, p. 73
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- Publication type:
- Article
Distributing Fertilizers by Administrative Order in India.
- Published in:
- Journal of Marketing, 1960, v. 24, n. 3, p. 70
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- Publication type:
- Article
Trends in Pharmaceutical Advertising.
- Published in:
- Journal of Marketing, 1960, v. 24, n. 3, p. 65
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- Publication type:
- Article
The Retailer's Manual of 1869.
- Published in:
- Journal of Marketing, 1960, v. 24, n. 3, p. 59
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- Publication type:
- Article
What Is Really Meant by "Specialty" Goods?
- Published in:
- 1959
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- Publication type:
- Editorial
On the Nature of Specialty Goods.
- Published in:
- 1959
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- Publication type:
- Editorial
Should the Marketing-Research Manager Be Promoted?
- Published in:
- 1959
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- Publication type:
- Editorial
GAMES AND DECISIONS: INTRODUCTION AND CRITICAL SURVEY.
- Published in:
- 1959
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- Publication type:
- Book Review
USE OF TRADING STAMPS BY THE SMALL RETAILER.
- Published in:
- Journal of Marketing, 1958, v. 23, n. 2, p. 173, doi. 10.1177/002224295802300209
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- Publication type:
- Article
THE DISTINCTION BETWEEN CONVENIENCE GOODS, SHOPPING GOODS, AND SPECIALTY GOODS.
- Published in:
- Journal of Marketing, 1958, v. 23, n. 1, p. 53
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- Publication type:
- Article
THE EFFECTIVENESS OF PHARMACEUTICAL ADVERTISING: A CASE STUDY.
- Published in:
- Journal of Marketing, 1958, v. 22, n. 4, p. 398, doi. 10.2307/1247239
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- Publication type:
- Article
VARIATIONS IN RETAIL SALES BETWEEN CITIES.
- Published in:
- Journal of Marketing, 1958, v. 22, n. 3, p. 295, doi. 10.2307/1247121
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- Publication type:
- Article
SAMPLING IN SWEDEN: CONTRIBUTIONS TO THE METHODS AND THEORIES OF SAMPLE SURVEY PRACTICE.
- Published in:
- 1957
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- Publication type:
- Book Review
THE TEACHING OF MARKETING RESEARCH IN RELATION TO INDUSTRY NEEDS.
- Published in:
- Journal of Marketing, 1957, v. 21, n. 4, p. 401, doi. 10.2307/1247263
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- Publication type:
- Article
CONSUMER EXPENDITURES FOR SERVICES IN THE UNITED STATES.
- Published in:
- Journal of Marketing, 1956, v. 21, n. 1, p. 24, doi. 10.2307/1247697
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- Publication type:
- Article
SALES FORECASTING BY SAMPLE SURVEYS.
- Published in:
- Journal of Marketing, 1955, v. 20, n. 1, p. 1, doi. 10.2307/1248155
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- Publication type:
- Article
ON THE RELIABILITY OF PURCHASE INFLUENCE STUDIES.
- Published in:
- Journal of Marketing, 1955, v. 19, n. 3, p. 225, doi. 10.2307/1246914
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- Publication type:
- Article
SALES FORECASTING BY CORRELATION TECHNIQUES.
- Published in:
- Journal of Marketing, 1954, v. 18, n. 3, p. 219, doi. 10.2307/1247312
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- Publication type:
- Article
OBSERVATIONS ON A CONSUMER PANEL OPERATION.
- Published in:
- Journal of Marketing, 1953, v. 17, n. 3, p. 246, doi. 10.2307/1247947
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- Publication type:
- Article
ORDER BIAS IN A MAIL SURVEY.
- Published in:
- Journal of Marketing, 1952, v. 17, n. 2, p. 171, doi. 10.2307/1248043
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- Publication type:
- Article
THE MARKET FOR PREFABRICATED HOUSING.
- Published in:
- Journal of Marketing, 1951, v. 16, n. 1, p. 18, doi. 10.2307/1247434
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- Publication type:
- Article
ON TEACHING STATISTICS TO MARKETING STUDENTS.
- Published in:
- Journal of Marketing, 1951, v. 15, n. 3, p. 340, doi. 10.2307/1247372
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- Publication type:
- Article
WEEKLY VERSUS MONTHLY CONSUMER PURCHASE PANELS.
- Published in:
- Journal of Marketing, 1948, v. 13, n. 2, p. 223, doi. 10.2307/1246833
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- Publication type:
- Article
MEASUREMENT OF CONSUMER INTERESTS.
- Published in:
- 1948
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- Publication type:
- Book Review
Asset Accumulation In Early Married Life.
- Published in:
- Journal of Finance (Wiley-Blackwell), 1980, v. 35, n. 5, p. 1173, doi. 10.1111/j.1540-6261.1980.tb02202.x
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- Publication type:
- Article
ITEM NONRESPONSE IN A CONSUMER SURVEY.
- Published in:
- Public Opinion Quarterly, 1966, v. 30, n. 3, p. 399, doi. 10.1086/267432
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- Publication type:
- Article
Advertising Recall in Relation to Type of Recall.
- Published in:
- Public Opinion Quarterly, 1958, v. 22, n. 4, p. 529, doi. 10.1086/266826
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- Publication type:
- Article
Detection and Correction of Interviewer Bias.
- Published in:
- Public Opinion Quarterly, 1952, v. 16, n. 1, p. 107, doi. 10.1086/266371
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- Publication type:
- Article
FURTHER COMMENT.
- Published in:
- 1950
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- Publication type:
- Letter
MORE ON BIAS IN MAIL SURVEYS.
- Published in:
- 1950
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- Publication type:
- Letter
A REJOINDER.
- Published in:
- 1949
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- Publication type:
- Letter
The Problem of Bias in Mail Returns: A Solution.
- Published in:
- Public Opinion Quarterly, 1948, v. 12, n. 4, p. 669, doi. 10.1086/266009
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- Publication type:
- Article
Social Experimentation and Economic Policy: a Survey.
- Published in:
- Journal of Economic Literature, 1978, v. 16, n. 4, p. 1379
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- Publication type:
- Article
Consumer Economics, A Survey.
- Published in:
- Journal of Economic Literature, 1973, v. 11, n. 4, p. 1303
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- Publication type:
- Article
Stochastic models of buying behavior (Book Review).
- Published in:
- 1971
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- Publication type:
- Book Review
Introduction to Special Issue on Survey Research.
- Published in:
- Journal of Marketing Research (JMR), 1977, v. 14, n. 3, p. 277, doi. 10.1177/002224377701400301
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- Publication type:
- Article
A Comparison of Alternative Procedures for Collecting Consumer Expenditure Data for Frequently Purchases Products.
- Published in:
- Journal of Marketing Research (JMR), 1974, v. 11, n. 2, p. 128, doi. 10.2307/3150549
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- Publication type:
- Article
An Editor's Farewell.
- Published in:
- 1969
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- Publication type:
- Editorial
EDITORIAL: How Not to Do Research.
- Published in:
- 1968
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- Publication type:
- Editorial
NEW SECTION FOR JMR.
- Published in:
- Journal of Marketing Research (JMR), 1967, v. 4, n. 4, p. 405, doi. 10.1177/002224376700400415
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- Publication type:
- Article
EDITORIAL. LOOKING BACK TO 1967.
- Published in:
- 1967
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- Publication type:
- Editorial
Housing and Income (Book).
- Published in:
- 1964
- By:
- Publication type:
- Book Review
The Employment Forecast Survey (Book).
- Published in:
- 1962
- By:
- Publication type:
- Book Review