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CONSUMERS' PERCEPTIONS OF THE PRODUCT-USE SITUATION.
- Published in:
- Journal of Marketing, 1978, v. 42, n. 2, p. 38, doi. 10.2307/1249884
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- Article
Adjusting Choice Models to Better Predict Market Behavior.
- Published in:
- Marketing Letters, 2005, v. 16, n. 3/4, p. 197, doi. 10.1007/s11002-005-5885-1
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- Article
Market Segmentation Research: Beyond Within and Across Group Differences.
- Published in:
- Marketing Letters, 2002, v. 13, n. 3, p. 233, doi. 10.1023/A:1020226922683
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- Article
Modeling Variation in Brand Preference: The Roles of Objective Environment and Motivating Conditions.
- Published in:
- Marketing Science, 2002, v. 21, n. 1, p. 14, doi. 10.1287/mksc.21.1.14.159
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- Article
Do Hispanics Constitute a Market Segment?
- Published in:
- Advances in Consumer Research, 1992, v. 19, n. 1, p. 28
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- Article
The Role of Qualitative Research in Making What the Customer Wants to Buy.
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- Advances in Consumer Research, 1991, v. 18, n. 1, p. 271
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- Article
Qualitative Research In The Textbooks: A Review.
- Published in:
- Advances in Consumer Research, 1991, v. 18, n. 1, p. 262
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- Article
EXTENDING THE THINKABLE: CONSUMER RESEARCH FOR MARKETING PRACTICE.
- Published in:
- Advances in Consumer Research, 1986, v. 13, n. 1, p. 427
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- Article
THINGS OF HEAVEN AND EARTH: PHENOMENOLOGY, MARKETING, AND CONSUMER RESEARCH.
- Published in:
- Advances in Consumer Research, 1985, v. 12, n. 1, p. 544
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- Article
MARKETING AND QUALITY OF LIFE: MICRO AND MACRO CONSIDERATIONS.
- Published in:
- Journal of Business & Psychology, 1991, v. 6, n. 1, p. 121, doi. 10.1007/BF01013688
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- Publication type:
- Article
The Effectiveness of Demographic and Psychographic Variables for Explaining Brand and Product Category Use.
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- Quantitative Marketing & Economics, 2003, v. 1, n. 2, p. 223, doi. 10.1023/A:1024686630821
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- Article
Multiple Perspectives.
- Published in:
- Marketing Research, 2006, v. 18, n. 4, p. 26
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- Article
Entertaining Romp, but Case Overstated.
- Published in:
- Marketing Research, 2005, v. 17, n. 2, p. 44
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- Article
AN Integrated APPROACH.
- Published in:
- Marketing Research, 2004, v. 16, n. 4, p. 28
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- Article
An Unflattering but Fair Portrait.
- Published in:
- Marketing Research, 2003, v. 15, n. 2, p. 44
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- Article
SPECIFYING YOUR MARKET'S BOUNDARIES.
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- Marketing Research, 2003, v. 15, n. 2, p. 32
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- Article
ALLENBY AND FENNELL RESPOND.
- Published in:
- Marketing Research, 2002, v. 14, n. 2, p. 42
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- Article
No Brand Level segmentation?
- Published in:
- Marketing Research, 2002, v. 14, n. 1, p. 14
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- Article