Found: 9
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Exploring the Dynamics and Durability of Stigma.
- Published in:
- 2013
- By:
- Publication type:
- Abstract
Giving the Expectancy-Value Model a Heart.
- Published in:
- Psychology & Marketing, 2012, v. 29, n. 10, p. 765, doi. 10.1002/mar.20562
- By:
- Publication type:
- Article
The effect and moderation of gender identity congruity: Utilizing “real women” advertising images.
- Published in:
- Psychology & Marketing, 2009, v. 26, n. 9, p. 813, doi. 10.1002/mar.20301
- By:
- Publication type:
- Article
One Brand, Many Trajectories: Narrative Navigation in Transmedia.
- Published in:
- Journal of Consumer Research, 2021, v. 48, n. 4, p. 651, doi. 10.1093/jcr/ucaa046
- By:
- Publication type:
- Article
Branding with music: How can music contour and tonality enhance perceived brand innovativeness and brand evaluations?
- Published in:
- Psychology & Marketing, 2023, v. 40, n. 10, p. 1965, doi. 10.1002/mar.21875
- By:
- Publication type:
- Article
More innovative but less socially responsible: The influence of using metaphors in marketing communications on product perception, choice, and adoption intention.
- Published in:
- Psychology & Marketing, 2021, v. 38, n. 11, p. 1973, doi. 10.1002/mar.21539
- By:
- Publication type:
- Article
Is a Picture Always Worth a Thousand Words? The Impact of Presentation Formats in Consumers' Early Evaluations of Really New Products ( RNPs).
- Published in:
- Journal of Product Innovation Management, 2013, v. 30, p. 159, doi. 10.1111/jpim.12069
- By:
- Publication type:
- Article
Analogies and Mental Simulations in Learning for Really New Products: The Role of Visual Attention.
- Published in:
- Journal of Product Innovation Management, 2008, v. 25, n. 6, p. 593, doi. 10.1111/j.1540-5885.2008.00324.x
- By:
- Publication type:
- Article
What does it take to survive in a digital world? Resource-based theory and strategic change in the TV industry.
- Published in:
- Journal of Cultural Economics, 2021, v. 45, n. 2, p. 263, doi. 10.1007/s10824-020-09389-x
- By:
- Publication type:
- Article