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BRAND VALUE CO-CREATION IN THE SOCIAL COMMERCE ERA: EMPIRICAL EVIDENCE FROM IRAN.
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- Journal of Electronic Commerce Research, 2021, v. 22, n. 1, p. 46
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Is that authentic or artificial? Understanding consumer perceptions of risk in e-service encounters.
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- Information Systems Journal, 2006, v. 16, n. 2, p. 107, doi. 10.1111/j.1365-2575.2006.00211.x
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- Article