Found: 22
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Crafting Integrated Multichannel Retailing Strategies.
- Published in:
- Journal of Interactive Marketing, 2010, v. 24, n. 2, p. 168, doi. 10.1016/j.intmar.2010.02.002
- By:
- Publication type:
- Article
The elasticity of customer value to retention: The duration of a customer relationship.
- Published in:
- Journal of Interactive Marketing, 2004, v. 18, n. 2, p. 20, doi. 10.1002/dir.20006
- By:
- Publication type:
- Article
THE ELASTICITY OF CUSTOMER VALUE TO RETENTION: THE DURATION OF A CUSTOMER RELATIONSHIP.
- Published in:
- Journal of Interactive Marketing, 2004, v. 18, n. 2, p. 20, doi. 10.1002/dir.20006
- By:
- Publication type:
- Article
Marketing Budgeting in Nonprofit Hospitals.
- Published in:
- Journal of Health Care Marketing, 1991, v. 11, n. 2, p. 2
- By:
- Publication type:
- Article
Dynamic Strategic Thinking.
- Published in:
- Journal of the Academy of Marketing Science, 2001, v. 29, n. 3, p. 216, doi. 10.1177/03079459994605
- By:
- Publication type:
- Article
Retail free riding: The case of the wallpaper industry.
- Published in:
- Antitrust Bulletin, 2013, v. 58, n. 1, p. 129, doi. 10.1177/0003603X1305800105
- By:
- Publication type:
- Article
Using Steiner s dual-stage model to develop better measures of retail distribution.
- Published in:
- Antitrust Bulletin, 2004, v. 49, n. 4, p. 941, doi. 10.1177/0003603X0404900406
- By:
- Publication type:
- Article
MARKET SHARE AND DISTRIBUTION: A GENERALIZATION, A SPECULATION, AND SOME IMPLICATIONS.
- Published in:
- Marketing Science, 1995, v. 14, n. 3, p. G190, doi. 10.1287/mksc.14.3.G190
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- Publication type:
- Article
STRUCTURAL ANALYSIS OF MODELS WITH COMPOSITE DEPENDENT VARIABLES.
- Published in:
- Marketing Science, 1992, v. 11, n. 1, p. 76, doi. 10.1287/mksc.11.1.76
- By:
- Publication type:
- Article
Do Economic Profit Companies Walk Their Compensation Talk?
- Published in:
- Compensation & Benefits Review, 2016, v. 48, n. 1/2, p. 29, doi. 10.1177/0886368717718337
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- Publication type:
- Article
Executive Compensation: Do Economic Profits Matter?
- Published in:
- Compensation & Benefits Review, 2014, v. 46, n. 5/6, p. 276, doi. 10.1177/0886368714566149
- By:
- Publication type:
- Article
Pay for Performance: Keep it Simple and Value-Focused.
- Published in:
- Compensation & Benefits Review, 2011, v. 43, n. 2, p. 82, doi. 10.1177/0886368710397696
- By:
- Publication type:
- Article
Aligning Operations with Value-Created Insights: Facilitating the Financial Task.
- Published in:
- Management Accounting Quarterly, 2016, v. 17, n. 3, p. 17
- By:
- Publication type:
- Article
A COMMENT ON "MODELING THE MARKETING MIX DECISION FOR INDUSTRIAL PRODUCTS".
- Published in:
- Management Science, 1980, v. 26, n. 1, p. 97, doi. 10.1287/mnsc.26.1.97
- By:
- Publication type:
- Article
Measuring and Managing Returns from Retailer-Customized Coupon Campaigns.
- Published in:
- Journal of Marketing, 2012, v. 76, n. 1, p. 76, doi. 10.1509/jm.10.0162
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- Publication type:
- Article
Share and Growth Are Not Good Predictors of the Advertising and Promotion/Sales Ratio.
- Published in:
- Journal of Marketing, 1994, v. 58, n. 1, p. 86, doi. 10.1177/002224299405800107
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- Publication type:
- Article
THE IMPACT OF ADVERTISING ON THE PRICE OF CONSUMER PRODUCTS.
- Published in:
- Journal of Marketing, 1980, v. 44, n. 3, p. 17, doi. 10.1177/002224298004400303
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- Publication type:
- Article
WHY ADVERTISING AND PROMOTIONAL COSTS VARY: SOME CROSS-SECTIONAL ANALYSES.
- Published in:
- Journal of Marketing, 1979, v. 43, n. 4, p. 112, doi. 10.2307/1250277
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- Publication type:
- Article
Comparison Advertising: Problems and Potential.
- Published in:
- Journal of Marketing, 1975, v. 39, n. 4, p. 7, doi. 10.1177/002224297503900402
- By:
- Publication type:
- Article
A Model for Determining Retail Product Category Assortment and Shelf Space Allocation.
- Published in:
- Decision Sciences, 1994, v. 25, n. 3, p. 359, doi. 10.1111/j.1540-5915.1994.tb01848.x
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- Publication type:
- Article
Marketing Scholars' Roles in the Policy Arena: An Opportunity for Discourse on Direct-to-Consumer Advertising.
- Published in:
- Journal of Public Policy & Marketing, 2005, v. 24, n. 1, p. 3, doi. 10.1509/jppm.24.1.3.63880
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- Publication type:
- Article
Vendor Incentives: Out of the Shadows and into the Sunlight.
- Published in:
- 2011
- By:
- Publication type:
- Opinion