Found: 6
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Show it or say it: how brand familiarity influences the effectiveness of image-based versus text-based logos.
- Published in:
- Journal of the Academy of Marketing Science, 2021, v. 49, n. 3, p. 566, doi. 10.1007/s11747-020-00760-0
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- Publication type:
- Article
The Contingent Nature of the Symbolic Associations of Visual Design Elements: The Case of Brand Logo Frames.
- Published in:
- Journal of Consumer Research, 2016, v. 43, n. 4, p. 549, doi. 10.1093/jcr/ucw048
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- Publication type:
- Article
Toward an Optimal Donation Solicitation: Evidence from the Field of the Differential Influence of Donor-Related and Organization-Related Information on Donation Choice and Amount.
- Published in:
- Journal of Marketing, 2018, v. 82, n. 2, p. 142, doi. 10.1509/jm.15.0511
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- Publication type:
- Article
Where you say it matters: Why packages are a more believable source of product claims than advertisements.
- Published in:
- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2016, v. 26, n. 3, p. 426, doi. 10.1016/j.jcps.2015.11.002
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- Publication type:
- Article
Moving Forward, Falling Back: How Perceptions of Motion Mask the Dangers of Unhealthy Consumption.
- Published in:
- 2016
- By:
- Publication type:
- Abstract
Self-Construal and the Identifiable Victim Effect.
- Published in:
- 2012
- By:
- Publication type:
- Abstract