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MARKETING MIX.
Published in:
1976
By:
Gross, Walter;
LaPlaca, Peter J.;
Lamb, Charles;
Fagen, C. L.;
Penn, William S.;
Jackson, Donald W.;
Hindersman, Charles H.;
King, Robert L.;
Muhlbacher, Hans;
Etzel, Michael J.;
Lanham, Ronald;
Grundy, Roy R.;
Kahler, Ruel;
Michman, R. D.;
Lowry, John R.;
Walker, Bruce J.;
Kirchner, D. F.;
Jolson, Marvin A.
Publication type:
Abstract