Found: 12
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The Timing of Codevelopment Alliances in New Product Development Processes: Returns for Upstream and Downstream Partners.
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- Journal of Marketing, 2015, v. 79, n. 1, p. 64, doi. 10.1509/jm.13.0490
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- Article
Is Neutral Really Neutral? The Effects of Neutral User-Generated Content on Product Sales.
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- Journal of Marketing, 2014, v. 78, n. 4, p. 41, doi. 10.1509/jm.13.0301
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- Article
Effect of Service Transition Strategies on Firm Value.
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- Journal of Marketing, 2008, v. 72, n. 5, p. 1, doi. 10.1509/jmkg.72.5.1
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- Article
Customer Participation and the Trade-Off Between New Product Innovativeness and Speed to Market.
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- Journal of Marketing, 2008, v. 72, n. 4, p. 90, doi. 10.1509/jmkg.72.4.090
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- Article
Trust at Different Organizational Levels.
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- Journal of Marketing, 2008, v. 72, n. 2, p. 80, doi. 10.1509/jmkg.72.2.80
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- Article
Understanding the Effects of Plural Marketing Structures on Alliance Performance.
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- Journal of Marketing Research (JMR), 2016, v. 53, n. 4, p. 628, doi. 10.1509/jmr.13.0318
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- Article
If It Takes a Village to Foster Innovation, Success Depends on the Neighbors: The Effects of Global and Ego Networks on New Product Launches.
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- Journal of Marketing Research (JMR), 2016, v. 53, n. 3, p. 319, doi. 10.1509/jmr.13.0226
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- Article
Direct and Indirect Effects of Buyers and Sellers on Search Advertising Revenues in Business-to-Business Electronic Platforms.
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- Journal of Marketing Research (JMR), 2015, v. 52, n. 3, p. 407, doi. 10.1509/jmr.13.0165
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- Article
Effects of Customer and Innovation Asset Configuration Strategies on Firm Performance.
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- Journal of Marketing Research (JMR), 2011, v. 48, n. 3, p. 587, doi. 10.1509/jmkr.48.3.587
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- Article
MORE IS NOT NECESSARILY BETTER: AN ABSORPTIVE CAPACITY PERSPECTIVE ON NETWORK EFFECTS IN OPEN SOURCE SOFTWARE DEVELOPMENT COMMUNITIES.
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- MIS Quarterly, 2020, v. 44, n. 4, p. 1651, doi. 10.25300/MISQ/2020/13991
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- Article
Online Relationship Formation.
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- Journal of Marketing, 2017, v. 81, n. 3, p. 21, doi. 10.1509/jm.15.0430
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- Article
The effects of customer acquisition and retention orientations on a firm's radical and incremental innovation performance.
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- Journal of the Academy of Marketing Science, 2011, v. 39, n. 2, p. 234, doi. 10.1007/s11747-010-0203-8
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- Article