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Frontiers: Shrinkflation Aversion: When and Why Product Size Decreases Are Seen as More Unfair than Equivalent Price Increases.
- Published in:
- Marketing Science, 2024, v. 43, n. 2, p. 280, doi. 10.1287/mksc.2023.0269
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- Article
The Impact of Historical Price Information on Purchase Deferral.
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- Journal of Marketing Research (JMR), 2022, v. 59, n. 3, p. 623, doi. 10.1177/00222437211060359
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- Article
The Asymmetric Impact of Context on Advantaged Versus Disadvantaged Options.
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- Journal of Marketing Research (JMR), 2018, v. 55, n. 2, p. 239, doi. 10.1509/jmr.14.0483
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- Article
Points of (Dis)parity: Expectation Disconfirmation from Common Attributes in Consumer Choice.
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- Journal of Marketing Research (JMR), 2018, v. 55, n. 1, p. 1, doi. 10.1509/jmr.15.0233
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- Article
Pressed for Time? Goal Conflict Shapes How Time Is Perceived, Spent, and Valued.
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- Journal of Marketing Research (JMR), 2015, v. 52, n. 3, p. 394, doi. 10.1509/jmr.14.0130
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- Article
Prominence Versus Dominance: How Relationships Between Alternatives Drive Decision Strategy and Choice.
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- Journal of Marketing Research (JMR), 2013, v. 50, n. 6, p. 753, doi. 10.1509/jmr.13.0052
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- Article
A Reexamination of the Impact of Decision Conflict on Choice Deferral.
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- Management Science, 2023, v. 69, n. 5, p. 2691, doi. 10.1287/mnsc.2022.4484
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- Article
50 Years of Context Effects: Merging the Behavioral and Quantitative Perspectives.
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- Journal of Consumer Research, 2024, v. 51, n. 1, p. 19, doi. 10.1093/jcr/ucad028
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- Article
The Upscaling Effect: How the Decision Context Influences Tradeoffs between Desirability and Feasibility.
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- Journal of Consumer Research, 2023, v. 50, n. 3, p. 492, doi. 10.1093/jcr/ucac059
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- Article
The Principle of Discrete Sensitivity.
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- Advances in Consumer Research, 2021, v. 49, p. 256
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- Article
Novel Effects of Context on Preference Formation.
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- Advances in Consumer Research, 2020, v. 48, p. 949
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- Article
Value Sensitivity in Judgments of Relative versus Absolute Preference.
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- Advances in Consumer Research, 2019, v. 47, p. 549
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- Article
(Over)Predicting and (Over)Inferring Others' Preferences.
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- Advances in Consumer Research, 2018, v. 46, p. 199
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- Article
Comparison Focus: The Asymmetric Impact of Context Effects on Advantaged versus Disadvantaged Options.
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- 2016
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- Abstract
Context Effects under Prominence.
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- 2014
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- Abstract
Behavioral versus Goal Modeling: When Exposure to Helping Models Decreases Helping.
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- 2014
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- Abstract
Choice Utility.
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- 2013
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- Abstract
Prominence versus Dominance: How Relationships between Alternatives Drive Decision Strategy and Choice.
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- 2013
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- Abstract
The Dead People Bias in Disaster Aid.
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- 2012
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- Abstract
Process Utility and the Effect of Inaction Frames.
- Published in:
- Management Science, 2019, v. 65, n. 5, p. 2328, doi. 10.1287/mnsc.2017.3013
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- Article