Works by Erdem, Tülin


Results: 39
    1
    2
    3
    4
    5
    6
    7
    8
    9
    10
    11
    12
    13
    14
    15
    16
    17
    18
    19
    20

    State of the Journal.

    Published in:
    Journal of Marketing Research (JMR), 2010, v. 47, n. 6, p. 997, doi. 10.1509/jmkr.47.6.997
    By:
    • Erdem, Tülin
    Publication type:
    Article
    21
    22

    Spanning the Boundaries.

    Published in:
    Journal of Marketing Research (JMR), 2010, v. 47, n. 1, p. 1, doi. 10.1509/jmkr.47.1.1
    By:
    • Erdem, Tülin
    Publication type:
    Article
    23
    24
    25
    26
    27

    Theory-Driven Choice Models.

    Published in:
    Marketing Letters, 2005, v. 16, n. 3/4, p. 225, doi. 10.1007/s11002-005-5887-z
    By:
    • Erdem, Tülin;
    • Srinivasan, Kannan;
    • Amaldoss, Wilfred;
    • Bajari, Patrick;
    • Che, Hai;
    • Ho, Teck;
    • Hutchinson, Wes;
    • Katz, Michael;
    • Keane, Michael;
    • Meyer, Robert;
    • Reiss, Peter
    Publication type:
    Article
    28
    29

    Brand Equity, Consumer Learning and Choice.

    Published in:
    Marketing Letters, 1999, v. 10, n. 3, p. 301, doi. 10.1023/A:1008135224357
    By:
    • Erdem, Tülin;
    • Swait, Joffre;
    • Broniarczyk, Susan;
    • Chakravarti, Dipankar;
    • Kapferer, Jean-NoËl;
    • Keane, Michael;
    • Roberts, John;
    • Steenkamp, Jan-Benedict E. M.;
    • Zettelmeyer, Florian
    Publication type:
    Article
    30
    31
    32
    33
    34
    35
    36
    37
    38
    39