Einführung in die Mediaplanung.
- Published in:
- Transfer: Zeitschrift für Kommunikation & Markenmanagement, 2025, v. 71, n. 2, p. 83
- By:
- Publication type:
- Article
Works by Engel, Dirk
Results: 19
1
2
Wie sich Mediaagenturen im Spannungsfeld von Markt, Technologie und Kundenbedürfnissen behaupten.
- Published in:
- Transfer: Zeitschrift für Kommunikation & Markenmanagement, 2025, v. 71, n. 2, p. 47
- By:
- Publication type:
- Article
3
Retail Media im Aufbruch -- Struktur, Potenzial und Herausforderungen eines neuen Werbekanals.
- Published in:
- Transfer: Zeitschrift für Kommunikation & Markenmanagement, 2025, v. 71, n. 2, p. 37
- By:
- Publication type:
- Article
4
Online-Werbung zwischen Versprechen und Realität -- Chancen und Probleme in der digitalen Mediaplanung.
- Published in:
- Transfer: Zeitschrift für Kommunikation & Markenmanagement, 2025, v. 71, n. 2, p. 26
- By:
- Publication type:
- Article
5
Mediaplanung 2025 -- Disruptionen, Daten und Dynamiken eines sich wandelnden Marktes.
- Published in:
- Transfer: Zeitschrift für Kommunikation & Markenmanagement, 2025, v. 71, n. 2, p. 22
- By:
- Publication type:
- Article
6
Liebe Leserinnen und Leser!
- Published in:
- Transfer: Zeitschrift für Kommunikation & Markenmanagement, 2025, v. 71, n. 2, p. 3
- By:
- Publication type:
- Article
7
OWNERSHIP AND FINANCIAL SUSTAINABILITY OF GERMAN ACUTE CARE HOSPITALS.
- Published in:
- Health Economics, 2012, v. 21, n. 7, p. 811, doi. 10.1002/hec.1750
- By:
- Publication type:
- Article
8
The Impact of Product Quality on Advertising Media Planners' Satisfaction.
- Published in:
- JMM: The International Journal on Media Management, 2021, v. 23, n. 1/2, p. 91, doi. 10.1080/14241277.2021.1963732
- By:
- Publication type:
- Article
9
Automated data evaluation and modelling of simultaneous <sup>19</sup>F-<sup>1</sup>H medium-resolution NMR spectra for online reaction monitoring.
- Published in:
- Magnetic Resonance in Chemistry, 2016, v. 54, n. 6, p. 513, doi. 10.1002/mrc.4216
- By:
- Publication type:
- Article
10
R&D funding and private R&D: empirical evidence on the impact of the leading-edge cluster competition.
- Published in:
- Journal of Technology Transfer, 2019, v. 44, n. 6, p. 1720, doi. 10.1007/s10961-017-9609-5
- By:
- Publication type:
- Article
11
How to benefit from publicly funded pre-competitive research: an empirical investigation for Germany's ICR program.
- Published in:
- Journal of Technology Transfer, 2011, v. 36, n. 3, p. 292, doi. 10.1007/s10961-009-9135-1
- By:
- Publication type:
- Article
12
Does Cluster Policy Trigger R&D Activity? Evidence from German Biotech Contests.
- Published in:
- European Planning Studies, 2013, v. 21, n. 11, p. 1735, doi. 10.1080/09654313.2012.753689
- By:
- Publication type:
- Article
13
Sind die Tage der gedruckten Prospekte gezählt? In der Handelswerbung wird verstärkt über die Rolle von Werbeprospekten diskutiert.
- Published in:
- Transfer: Zeitschrift für Kommunikation & Markenmanagement, 2023, v. 69, n. 1, p. 36
- By:
- Publication type:
- Article
14
Das Ende der Online-Werbung, wie wir sie kennen? Was bedeutet das Aus der Third-Party-Cookies für Werbung und Wirkungsforschung?
- Published in:
- Transfer: Zeitschrift für Kommunikation & Markenmanagement, 2021, v. 67, n. 4, p. 33
- By:
- Publication type:
- Article
15
Home Firm Performance After Foreign Investments and Divestitures.
- Published in:
- World Economy, 2013, v. 36, n. 12, p. 1478, doi. 10.1111/twec.12068
- By:
- Publication type:
- Article
16
The causes of third-person effects: Unrealistic optimism, impersonal impact, or generalized...
- Published in:
- International Journal of Public Opinion Research, 1996, v. 8, n. 2, p. 142, doi. 10.1093/ijpor/8.2.142
- By:
- Publication type:
- Article
17
What kind of German biotechnology start-ups do venture capital companies and corporate investors prefer for equity investments?
- Published in:
- Applied Economics, 2006, v. 38, n. 5, p. 505, doi. 10.1080/00036840500391146
- By:
- Publication type:
- Article
18
Systemic aspects of R&D policy subsidies for R&D collaborations and their effects on private R&D.
- Published in:
- Industry & Innovation, 2016, v. 23, n. 2, p. 206, doi. 10.1080/13662716.2016.1146127
- By:
- Publication type:
- Article
19
Private equity, investment and financial constraints: firm-level evidence for France and the United Kingdom.
- Published in:
- Small Business Economics, 2014, v. 43, n. 1, p. 197, doi. 10.1007/s11187-013-9530-8
- By:
- Publication type:
- Article