Standing Out or Fitting in? Memory Effects of Ad Typicality Depend on Exposure Duration.Published in:2013By:Elsen, Millie;Pieters, Rik;Wedel, MichelPublication type:Abstract
When Creativity Meets Repetition: Frequency Effects Depend on Exposure Duration.Published in:2011By:Elsen, Millie;Pieters, Rik;Wedel, MichelPublication type:Abstract
Thin Slice Impressions: How Advertising Evaluation Depends on Exposure Duration.Published in:Journal of Marketing Research (JMR), 2016, v. 53, n. 4, p. 563, doi. 10.1509/jmr.13.0398By:ELSEN, MILLIE;PIETERS, RIK;WEDEL, MICHELPublication type:Article