Found: 27
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Catalyzing marketing innovation and competitive advantage in the healthcare industry: the value of thinking like an outsider.
- Published in:
- 2018
- By:
- Publication type:
- journal article
Am I seeing things through the eyes of patients? An exercise in bolstering patient attentiveness and empathy.
- Published in:
- 2018
- By:
- Publication type:
- journal article
Establishing Good Samaritan programs in healthcare institutions: a method for enhancing patient experiences and increasing loyalty.
- Published in:
- 2018
- By:
- Publication type:
- journal article
Target marketing in the health services industry: the value of journeying off the beaten path.
- Published in:
- 2018
- By:
- Publication type:
- journal article
Healthcare establishments as owner-operators of digital billboards: making the most of excellent roadside visibility and high traffic counts to better connect with patients.
- Published in:
- 2018
- By:
- Publication type:
- journal article
Driving brand equity in health services organizations: the need for an expanded view of branding.
- Published in:
- 2018
- By:
- Publication type:
- journal article
Formulating productive marketing communications strategy: a major health system's experience.
- Published in:
- 2018
- By:
- Publication type:
- journal article
Billboard advertising: an avenue for communicating healthcare information and opportunities to disadvantaged populations.
- Published in:
- 2017
- By:
- Publication type:
- journal article
Tithing programs: pathways for enhancing and improving the health status of the underprivileged.
- Published in:
- 2017
- By:
- Publication type:
- journal article
Advancing indigent healthcare services through adaptive reuse: repurposing abandoned buildings as medical clinics for disadvantaged populations.
- Published in:
- 2017
- By:
- Publication type:
- journal article
The hub-and-spoke organization design revisited: a lifeline for rural hospitals.
- Published in:
- 2017
- By:
- Publication type:
- journal article
Bridging access gaps experienced by the underserved: the need for healthcare providers to look within for answers.
- Published in:
- 2017
- By:
- Publication type:
- journal article
Peering beyond the walls of healthcare institutions: a catalyst for innovation.
- Published in:
- 2017
- By:
- Publication type:
- journal article
The hub-and-spoke organization design: an avenue for serving patients well.
- Published in:
- 2017
- By:
- Publication type:
- journal article
Centers of excellence in healthcare institutions: what they are and how to assemble them.
- Published in:
- 2017
- By:
- Publication type:
- journal article
Adaptive reuse in the healthcare industry: repurposing abandoned buildings to serve medical missions.
- Published in:
- 2017
- By:
- Publication type:
- journal article
Is Billboard Advertising Beneficial for Healthcare Organizations? An Investigation of Efficacy and Acceptability to Patients.
- Published in:
- Journal of Healthcare Management, 2010, v. 55, n. 2, p. 81, doi. 10.1097/00115514-201003000-00004
- By:
- Publication type:
- Article
Reflecting on "Marketing communications in health and medicine: perspectives from Willis-Knighton Health System": understanding the big picture.
- Published in:
- 2020
- By:
- Publication type:
- journal article
Integrated marketing communications: a strategic priority in health and medicine.
- Published in:
- 2020
- By:
- Publication type:
- journal article
Response hierarchy models and their application in health and medicine: understanding the hierarchy of effects.
- Published in:
- 2020
- By:
- Publication type:
- journal article
Advertising in health and medicine: using mass media to communicate with patients.
- Published in:
- 2020
- By:
- Publication type:
- journal article
Direct marketing in health and medicine: using direct mail, email marketing, and related communicative methods to engage patients.
- Published in:
- 2020
- By:
- Publication type:
- journal article
Public relations in health and medicine: using publicity and other unpaid promotional methods to engage audiences.
- Published in:
- 2020
- By:
- Publication type:
- journal article
Sales promotion in health and medicine: using incentives to stimulate patient interest and attention.
- Published in:
- 2020
- By:
- Publication type:
- journal article
Personal selling in health and medicine: using sales agents to engage audiences.
- Published in:
- 2020
- By:
- Publication type:
- journal article
Foundational elements of communication in health and medicine: avenues for strengthening the marketing communications mix.
- Published in:
- 2020
- By:
- Publication type:
- journal article
Marketing communications in health and medicine: perspectives from Willis-Knighton Health System.
- Published in:
- 2020
- By:
- Publication type:
- editorial