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On enjoying watching movies in a theatre versus at home: a comparative analysis.
- Published in:
- Marketing Letters, 2024, v. 35, n. 1, p. 29, doi. 10.1007/s11002-023-09705-3
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- Article
Talk Bursts: The Role of Spikes in Prerelease Word-of-Mouth Dynamics.
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- Journal of Marketing Research (JMR), 2018, v. 55, n. 6, p. 801, doi. 10.1177/0022243718817007
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- Article
A Viral Branching Model for Predicting the Spread of Electronic Word of Mouth.
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- Marketing Science, 2010, v. 29, n. 2, p. 348, doi. 10.1287/mksc.1090.0520
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- Article
Modeling DVD Preorder and Sales: An Optimal Stopping Approach.
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- Marketing Science, 2008, v. 27, n. 6, p. 1097, doi. 10.1287/mksc.1080.0370
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- Article
A Dynamic Competitive Forecasting Model Incorporating Dyadic Decision Making.
- Published in:
- Management Science, 2008, v. 54, n. 4, p. 820, doi. 10.1287/mnsc.1070.0798
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- Article
From Story Line to Box Office: A New Approach for Green-Lighting Movie Scripts.
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- Management Science, 2007, v. 53, n. 6, p. 881, doi. 10.1287/mnsc.1060.0668
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- Article
The Motion Picture Industry: Critical Issues in Practice, Current Research, and New Research Directions.
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- Marketing Science, 2006, v. 25, n. 6, p. 638, doi. 10.1287/mksc.1050.0177
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- Publication type:
- Article
Emotional Bidders--An Analytical and Experimental Examination of Consumers' Behavior in a Priceline-Like Reverse Auction.
- Published in:
- Management Science, 2005, v. 51, n. 3, p. 352, doi. 10.1287/mnsc.1040.0331
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- Article
Demand and Supply Dynamics for Sequentially Released Products in International Markets: The Case of Motion Pictures.
- Published in:
- Marketing Science, 2003, v. 22, n. 3, p. 329, doi. 10.1287/mksc.22.3.329.17740
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- Article
Structuring the New Product Development Pipeline.
- Published in:
- Management Science, 2002, v. 48, n. 3, p. 343, doi. 10.1287/mnsc.48.3.343.7727
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- Article
Implementing and Evaluating SilverScreener: A Marketing Management Support System for Movie Exhibitors.
- Published in:
- Interfaces, 2001, v. 31, n. 3, p. S108, doi. 10.1287/inte.31.3s.108.9685
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- Article
An Analysis of Several New Product Performance Metrics.
- Published in:
- M&SOM: Manufacturing & Service Operations Management, 2000, v. 2, n. 4, p. 337, doi. 10.1287/msom.2.4.337.12341
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- Publication type:
- Article
MOVIEMOD: An Implementable Decision-Support System for Prerelease Market Evaluation of Motion Pictures.
- Published in:
- Marketing Science, 2000, v. 19, n. 3, p. 226, doi. 10.1287/mksc.19.3.226.11796
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- Publication type:
- Article
SilverScreener: A Modeling Approach to Movie Screens Management.
- Published in:
- Marketing Science, 1999, v. 18, n. 3, p. 352, doi. 10.1287/mksc.18.3.352
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- Article
Calculating the reserve for a time and usage indexed warranty.
- Published in:
- Management Science, 1997, v. 43, n. 7, p. 966, doi. 10.1287/mnsc.43.7.966
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- Article
Film critics: Influencers or predictors?
- Published in:
- Journal of Marketing, 1997, v. 61, n. 2, p. 68, doi. 10.1177/002224299706100205
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- Publication type:
- Article
An Anatomy of a Decision-Support System for Developing and Launching Line Extensions.
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- Journal of Marketing Research (JMR), 1997, v. 34, n. 1, p. 117, doi. 10.2307/3152069
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- Publication type:
- Article
A Parsimonious Model for Forecasting Gross Box-Office Revenues of Motion Pictures.
- Published in:
- Marketing Science, 1996, v. 15, n. 2, p. 113, doi. 10.1287/mksc.15.2.113
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- Publication type:
- Article
New Product Development: The Performance and Time-to-Market Tradeoff.
- Published in:
- Management Science, 1996, v. 42, n. 2, p. 173, doi. 10.1287/mnsc.42.2.173
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- Publication type:
- Article
New product announcement signals and incumbent reactions.
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- Journal of Marketing, 1995, v. 59, n. 3, p. 1, doi. 10.1177/002224299505900301
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- Article
SEARCHING FOR GENERALIZATIONS IN BUSINESS MARKETING NEGOTIATIONS.
- Published in:
- Marketing Science, 1995, v. 14, n. 3, p. G47, doi. 10.1287/mksc.14.3.G47
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- Article
An Analytical Process Model of Two-party Negotiations.
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- Management Science, 1995, v. 41, n. 2, p. 226, doi. 10.1287/mnsc.41.2.226
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- Article
Modeling Goes to Hollywood: Predicting Individual Differences in Movie Enjoyment.
- Published in:
- Management Science, 1994, v. 40, n. 9, p. 1151, doi. 10.1287/mnsc.40.9.1151
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- Publication type:
- Article
COMPETITIVE STRATEGIES FOR TWO FIRMS WITH ASYMMETRIC PRODUCTION COST STRUCTURES.
- Published in:
- Management Science, 1991, v. 37, n. 11, p. 1452, doi. 10.1287/mnsc.37.11.1452
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- Article
A KNOWLEDGE-BASED SYSTEM FOR ADVERTISING DESIGN.
- Published in:
- Marketing Science, 1990, v. 9, n. 3, p. 212, doi. 10.1287/mksc.9.3.212
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- Publication type:
- Article
Developing Marketing Expert Systems: An Application to International Negotiations.
- Published in:
- Journal of Marketing, 1989, v. 53, n. 4, p. 24, doi. 10.1177/002224298905300402
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- Publication type:
- Article
Optimal advertising and pricing for a three-stage time-lagged monopolistic diffusion model incorporating income.
- Published in:
- Optimal Control - Applications & Methods, 1989, v. 10, n. 4, p. 313, doi. 10.1002/oca.4660100403
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- Article
MODELING MULTINATIONAL DIFFUSION PATTERNS: AN EFFICIENT METHODOLOGY.
- Published in:
- Marketing Science, 1989, v. 8, n. 3, p. 231, doi. 10.1287/mksc.8.3.231
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- Publication type:
- Article
A Practical Bayesian Approach to Selection of Optimal Market Testing Strategies.
- Published in:
- Journal of Marketing Research (JMR), 1988, v. 25, n. 4, p. 363, doi. 10.2307/3172947
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- Article
New Production Preannouncing Behavior: A Market Signaling Study.
- Published in:
- Journal of Marketing Research (JMR), 1988, v. 25, n. 3, p. 282, doi. 10.2307/3172530
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- Publication type:
- Article
MARKETING-PRODUCTION DECISIONS IN AN INDUSTRIAL CHANNEL OF DISTRIBUTION.
- Published in:
- Management Science, 1987, v. 33, n. 8, p. 981, doi. 10.1287/mnsc.33.8.981
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- Article
Risk behaviour and optimum advertising with a stochastic dynamic sales response.
- Published in:
- Optimal Control - Applications & Methods, 1987, v. 8, n. 3, p. 299, doi. 10.1002/oca.4660080310
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- Publication type:
- Article
ARBITRATING A DISPUTE: A DECISION ANALYTIC APPROACH.
- Published in:
- Management Science, 1986, v. 32, n. 8, p. 963, doi. 10.1287/mnsc.32.8.963
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- Publication type:
- Article
Assessing the Predictive Accuracy of Two Utility-Based Theories in a Marketing Channel Negotiation Context.
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- Journal of Marketing Research (JMR), 1986, v. 23, n. 2, p. 101, doi. 10.2307/3151657
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- Article
THE IMPACT OF COMPETITIVE ENTRY IN A DEVELOPING MARKET UPON DYNAMIC PRICING STRATEGIES.
- Published in:
- Marketing Science, 1986, v. 5, n. 1, p. 20, doi. 10.1287/mksc.5.1.20
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- Article
Analytical Models of Competition with Implications for Marketing: Issues, Findings, and Outlook.
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- Journal of Marketing Research (JMR), 1985, v. 22, n. 3, p. 237, doi. 10.2307/3151423
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- Publication type:
- Article
A MEASUREMENT ERROR APPROACH FOR MODELING CONSUMER RISK PREFERENCE.
- Published in:
- Management Science, 1985, v. 31, n. 1, p. 1, doi. 10.1287/mnsc.31.1.1
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- Article
Multiple Business Goals Sets as Determinants of Marketing Channel Conflict: An Empirical Study.
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- Journal of Marketing Research (JMR), 1984, v. 21, n. 1, p. 75, doi. 10.2307/3151794
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- Article
RISK SHARING AND GROUP DECISION MAKING.
- Published in:
- Management Science, 1981, v. 27, n. 11, p. 1221, doi. 10.1287/mnsc.27.11.1221
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- Publication type:
- Article
AN INVESTIGATION OF COMPETITIVE PREFERENCE STRUCTURES AND POSTERIOR PERFORMANCE THROUGH A BAYESIAN DECISION-THEORETIC APPROACH.
- Published in:
- Management Science, 1981, v. 27, n. 7, p. 785, doi. 10.1287/mnsc.27.7.785
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- Article
CONSUMER PREFERENCE JUDGMENTS: AN EXPOSITION WITH EMPIRICAL APPLICATIONS.
- Published in:
- Management Science, 1980, v. 26, n. 1, p. 60, doi. 10.1287/mnsc.26.1.60
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- Article
THE ROLE OF ATTITUDE TOWARD RISK IN STRICTLY COMPETITIVE DECISION-MAKING SITUATIONS.
- Published in:
- Management Science, 1978, v. 24, n. 12, p. 1231, doi. 10.1287/mnsc.24.12.1231
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- Publication type:
- Article