Found: 17
Select item for more details and to access through your institution.
El modelo de Hulten, Broweus y Van Dijk de marketing sensorial aplicado al retail español. Caso textil.
- Published in:
- Mediterranean Journal of Communication / Revista Mediterránea de Comunicación, 2018, v. 9, n. 1, p. 401, doi. 10.14198/MEDCOM2018.9.1.25
- By:
- Publication type:
- Article
LOS PROFESIONALES DE LA INFORMACIÓN Y LAS FAKE NEWS DURANTE LA PANDEMIA DEL COVID-19.
- Published in:
- Revista de Comunicación 'Vivat Academia', 2022, n. 155, p. 131, doi. 10.15178/va.2022.155.e1312
- By:
- Publication type:
- Article
THE COMMUNITY EXPERIENCE OF BRAND CONSUMPTION. FROM THE SUBCULTURE OF CONSUMPTION TO THE CONSUMER TRIBE.
- Published in:
- Revista de Comunicación 'Vivat Academia', 2020, n. 151, p. 69, doi. 10.15178/va.2020.151.69-83
- By:
- Publication type:
- Article
Gen Z's Motivations towards Sustainable Fashion and Eco-Friendly Brand Attributes: The Case of Vinted.
- Published in:
- Sustainability (2071-1050), 2023, v. 15, n. 11, p. 8753, doi. 10.3390/su15118753
- By:
- Publication type:
- Article
Las fake news durante el Estado de Alarma por COVID-19. Análisis desde el punto de vista político en la prensa española.
- Published in:
- Revista Latina de Comunicación Social, 2020, n. 78, p. 359, doi. 10.4185/RLCS-2020-1481
- By:
- Publication type:
- Article
MODA, PUBLICIDAD Y ARTE. RELACIÓN DISCIPLINAR A TRAVÉS DE LAS CAMPAÑAS DE MOSCHINO Y VERSACE.
- Published in:
- Revista Prisma Social, 2019, n. 24, p. 25
- By:
- Publication type:
- Article
Periodismo deportivo dirigido por mujeres: análisis de la presencia de las mujeres en cargos directivos de medios de comunicación.
- Published in:
- Austral Comunicacion, 2021, v. 10, n. 1, p. 301, doi. 10.26422/aucom.2021.1001.ara
- By:
- Publication type:
- Article
ESTRATEGIAS DE MARKETING SOCIAL Y COMUNICACIÓN DE LA SLOW FASHION COMO HERRAMIENTA DE HAPPINESS MANAGEMENT.
- Published in:
- Anduli: Revista Andaluza de Ciencias Sociales, 2023, v. 23, p. 99, doi. 10.12795/anduli.2023.i23.06
- By:
- Publication type:
- Article
Communication, Social Networks and Sustainable Development Goals: A Reflection From the Perspective of Social Marketing and Happiness Management in the General Elections in Spain.
- Published in:
- Frontiers in Psychology, 2021, v. 12, p. 1, doi. 10.3389/fpsyg.2021.743361
- By:
- Publication type:
- Article
Aplicación y uso del Modelo de Resonancia o Customer-Based Brand Equity (CBBE). Estudio de la lealtad de marca a través de la figura del influencer.
- Published in:
- Methaodos: Social Science Journal / Methaodos: Revista de Ciencias Sociales, 2021, v. 9, n. 2, p. 200, doi. 10.17502/mrcs.v9i2.471
- By:
- Publication type:
- Article
USO DE SMARTPHONES EN LA INFANCIA Y SEGUIMIENTO DEL CÓDIGO PAOS POR PARTE DE ANUNCIANTES DE ALIMENTACIÓN.
- Published in:
- Revista de Comunicaciôn y Salud, 2020, v. 10, n. 3, p. 67, doi. 10.35669/rcys.2020.10(3).67-86
- By:
- Publication type:
- Article
Children, Media and Food. A New Paradigm in Food Advertising, Social Marketing and Happiness Management.
- Published in:
- International Journal of Environmental Research & Public Health, 2021, v. 18, n. 7, p. 3588, doi. 10.3390/ijerph18073588
- By:
- Publication type:
- Article
Food and Beverage Advertising Aimed at Spanish Children Issued through Mobile Devices: A Study from a Social Marketing and Happiness Management Perspective.
- Published in:
- International Journal of Environmental Research & Public Health, 2020, v. 17, n. 14, p. 5056, doi. 10.3390/ijerph17145056
- By:
- Publication type:
- Article
Influencia de la tecnología en la comunicación organizacional interna.
- Published in:
- Razón y Palabra, 2019, v. 23, n. 104, p. 174
- By:
- Publication type:
- Article
Advertising Digital, Storytelling And Transmedia Narrative: Consumer Educommunication Publicidad digital, storytelling y transmedia narrative: Educomunicación del consumidor.
- Published in:
- Razón y Palabra, 2018, v. 22, n. 2, p. 467
- By:
- Publication type:
- Article
Imagen y representación de estereotipos y arquetipos en la ficción audiovisual televisiva española: de Cites a El Pueblo como casos de educomunicación en series.
- Published in:
- Mediterranean Journal of Communication / Revista Mediterránea de Comunicación, 2023, v. 14, n. 1, p. 165, doi. 10.14198/MEDCOM.23322
- By:
- Publication type:
- Article
Business and Energy Efficiency in the Age of Industry 4.0: The Hulten, Broweus and Van Dijk Sensory Marketing Model Applied to Spanish Textile Stores during the COVID-19 Crisis.
- Published in:
- Energies (19961073), 2021, v. 14, n. 7, p. 1966, doi. 10.3390/en14071966
- By:
- Publication type:
- Article