Found: 12
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Does celebrity attachment influence brand attachment and brand loyalty in celebrity endorsement? A mixed methods study.
- Published in:
- Psychology & Marketing, 2022, v. 39, n. 12, p. 2384, doi. 10.1002/mar.21742
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- Article
Does Brand Concept Mapping Determine Destination Brand Associations and Image?
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- Tourism Analysis, 2022, v. 27, n. 4, p. 515, doi. 10.3727/108354222X16479671274081
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- Article
Affordable Luxury Sports Cars in Germany: Investigating the Determinants of Customer Experience.
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- Marketing Review St. Gallen, 2022, n. 5, p. 62
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- Article
Consumers' motivations for adopting a vegan diet: A mixed‐methods approach.
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- International Journal of Consumer Studies, 2022, v. 46, n. 4, p. 1193, doi. 10.1111/ijcs.12752
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- Article
A consumer-based brand performance model for assessing brand success.
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- International Journal of Market Research, 2019, v. 61, n. 1, p. 93, doi. 10.1177/1470785318762990
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- Article
The brand likeability scale.
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- International Journal of Market Research, 2015, v. 57, n. 5, p. 777, doi. 10.2501/IJMR-2015-063
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- Article
The dark side of brand attachment: A conceptual framework of brand attachment's detrimental outcomes.
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- Marketing Review, 2014, v. 14, n. 3, p. 245, doi. 10.1362/146934714X14024779061875
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- Article
A Five-dimensional Model of Attributes: Some precursors of executive coach selection.
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- International Journal of Selection & Assessment, 2011, v. 19, n. 4, p. 415, doi. 10.1111/j.1468-2389.2011.00569.x
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- Article
SERVICE QUALITY, BRAND LOYALTY, AND PROFIT GROWTH IN UK BUDGET HOTELS.
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- Tourism Analysis, 2011, v. 16, n. 3, p. 259, doi. 10.3727/108354211X13110944387004
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- Article
BUILDING A PLACE BRAND: A CASE STUDY OF SURREY HILLS.
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- Tourism Analysis, 2007, v. 12, n. 5/6, p. 371, doi. 10.3727/108354207783227894
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- Article
HOST IMAGE AND DESTINATION PERSONALITY.
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- Tourism Analysis, 2007, v. 12, n. 5/6, p. 433, doi. 10.3727/108354207783227885
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- Article
AN INVESTIGATION OF THE DETERMINANTS OF CUSTOMER SATISFACTION.
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- Tourism Analysis, 2003, v. 8, n. 2-4, p. 197, doi. 10.3727/108354203774076724
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- Article