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Market Segmentation Research: Beyond Within and Across Group Differences.
- Published in:
- Marketing Letters, 2002, v. 13, n. 3, p. 233, doi. 10.1023/A:1020226922683
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- Publication type:
- Article
Identifying Unmet Demand.
- Published in:
- Marketing Science, 2011, v. 30, n. 1, p. 61, doi. 10.1287/mksc.1100.0589
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- Publication type:
- Article
LIKERT SCALES: A MARKETING PERSPECTIVE.
- Published in:
- International Journal of Business, Marketing, & Decision Science, 2012, v. 5, n. 2, p. 73
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- Publication type:
- Article
Multivariate Analysis of Multiple Response Data.
- Published in:
- Journal of Marketing Research (JMR), 2003, v. 40, n. 3, p. 321, doi. 10.1509/jmkr.40.3.321.19233
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- Publication type:
- Article
Self-Congruity and the MOA Framework: An Integrated Approach to Understanding Social Cause Community Volunteer Participation.
- Published in:
- Journal of Marketing Development & Competitiveness, 2014, v. 8, n. 3, p. 70
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- Publication type:
- Article
The Effectiveness of Demographic and Psychographic Variables for Explaining Brand and Product Category Use.
- Published in:
- Quantitative Marketing & Economics, 2003, v. 1, n. 2, p. 223, doi. 10.1023/A:1024686630821
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- Publication type:
- Article