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Effect of YouTube Marketing Communication on Converting Brand Liking into Preference among Millennials Regarding Brands in General and Sustainable Offers in Particular. Evidence from South Africa and Romania.
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- Sustainability (2071-1050), 2019, v. 11, n. 3, p. 604, doi. 10.3390/su11030604
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- Article
What Determinants Influence Students to Start Their Own Business? Empirical Evidence from United Arab Emirates Universities.
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- Sustainability (2071-1050), 2019, v. 11, n. 1, p. 92, doi. 10.3390/su11010092
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- Article
A Multi-Dimensional Approach of Green Marketing Competitive Advantage: A Perspective of Small Medium and Micro Enterprises from Western Cape, South Africa.
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- Sustainability (2071-1050), 2018, v. 10, n. 10, p. 3764, doi. 10.3390/su10103764
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- Article
MARKETNET - AN INTERNET BASED MARKETING RESEARCH MODEL FOR STUDYING MARKETING NEEDS OF COMPANIES.
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- Annals of DAAAM & Proceedings, 2011, p. 1329
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- Article
THE ONLINE ENVIRONMENT- A VIABLE ENTREPRENEURSHIP SOLUTION FOR THE ROMANIAN ECONOMICS STUDENTS- A MARKETING RESEARCH.
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- Annals of DAAAM & Proceedings, 2011, p. 839
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- Article
THE IMPACT OF STUDENT-RUN MARKETING AGENCY SERVICES ON SATISFACTION AND BUSINESS PERFORMANCE OF SMALL AND MEDIUM ENTERPRISES AND MICROENTERPRISES.
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- Transformations in Business & Economics, 2023, v. 22, n. 3, p. 101
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- Article
EXPLORING STUDENT SATISFACTION WITH ONLINE EDUCATION DURING THE COVID-19 PANDEMIC IN ROMANIA: A LOGISTIC REGRESSION APPROACH.
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- Transformations in Business & Economics, 2022, v. 21, n. 2, p. 41
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- Article
MODELLING INTRA-GENERATION Y FASHION CLOTHING BUYING BEHAVIOUR. A COMPARATIVE STUDY CENTRED ON MOTIVATION, STORE SELECTION AND BRAND LOYALTY.
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- Transformations in Business & Economics, 2021, v. 20, n. 1, p. 219
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- Article
MODELLING THE EFFECT OF YOUTUBE AS AN ADVERTISING MEDIUM ON CONVERTING INTENTION-TO-PURCHASE INTO PURCHASE.
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- Transformations in Business & Economics, 2020, v. 19, n. 1, p. 112
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- Article
MODELLING SATISFACTION- A COMPREHENSIVE MOTIVATIONAL APPROACH IN THE CASE OF GENERATION Y TOURISTS. EVIDENCE FROM ROMANIA.
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- Transformations in Business & Economics, 2017, v. 16, n. 2B, p. 441
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- Article
MODELLING SATISFACTION- A COMPREHENSIVE MOTIVATIONAL APPROACH IN THE CASE OF GENERATION Y TOURISTS. EVIDENCE FROM ROMANIA.
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- Transformations in Business & Economics, 2017, v. 16, n. 2A, p. 441
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- Article
CONSUMER BEHAVIOUR MUTATIONS AND THEIR IMPACT ON RETAIL DEVELOPMENT. EVIDENCE FROM SOUTH AFRICA.
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- Transformations in Business & Economics, 2015, v. 14, n. 3, p. 187
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- Article
CURRENT CROSS-CULTURAL PERSONAL FINANCIAL BEHAVIOUR COORDINATES: EVIDENCE FROM ROMANIA AND SOUTH AFRICA WITH A FOCUS ON YOUNG AND EDUCATED INDIVIDUALS.
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- Transformations in Business & Economics, 2014, v. 13, n. 2B, p. 833
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- Article
Social and Technological Interactions in e-Societies.
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- Societies (2075-4698), 2023, v. 13, n. 11, p. 235, doi. 10.3390/soc13110235
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- Article
Implementing Artificial Intelligence in Higher Education: Pros and Cons from the Perspectives of Academics.
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- Societies (2075-4698), 2023, v. 13, n. 5, p. 118, doi. 10.3390/soc13050118
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- Article
EXPLORING THE ANTECEDENTS OF ARTIFICIAL INTELLIGENCE PRODUCTS' USAGE. THE CASE OF BUSINESS STUDENTS.
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- Amfiteatru Economic, 2024, v. 26, n. 65, p. 106, doi. 10.24818/EA/2024/65/106
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- Article
HOW DO STUDENTS ASSESS THE SUSTAINABILITY OF THEIR UNIVERSITY? A COMPARISON BETWEEN DUTCH AND ROMANIAN STUDENTS FROM BUSINESS SCHOOLS.
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- Amfiteatru Economic, 2020, v. 22, n. 54, p. 411, doi. 10.24818/ea/2020/54/412
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- Article
EXPLAINING SATISFACTION AT A FOREIGN TOURISM DESTINATION – AN INTRA-GENERATIONAL APPROACH EVIDENCE WITHIN GENERATION Y FROM SOUTH AFRICA AND ROMANIA.
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- Amfiteatru Economic, 2017, v. 19, n. 45, p. 528
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- Article
BRAND-CENTRED FASHION CLOTHING BEHAVIOUR MODELLING WITHIN GENERATION Y. A TWO-COUNTRY COMPARISON.
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- Economic Computation & Economic Cybernetics Studies & Research, 2023, v. 57, n. 2, p. 203, doi. 10.24818/18423264/57.2.23.13
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- Article
Mobile social commerce content, consumer emotions and behaviour.
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- International Journal of Consumer Studies, 2023, v. 47, n. 4, p. 1315, doi. 10.1111/ijcs.12908
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- Article
USING BLOGS AS eLEARNING TOOLS BY THE PROFESSIONAL COMMUNITIES IN ROMANIA.
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- eLearning & Software for Education, 2012, n. 2, p. 541, doi. 10.5682/2066-026X-12-178
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Internet of Things (IoT) as an Instrument to Improve Business and Marketing Strategies. A Literature Review.
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- European Journal of Interdisciplinary Studies, 2022, v. 14, n. 2, p. 143, doi. 10.24818/ejis.2022.26
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- Article
Measuring the Intention to Return to a Foreign Tourism Destination in the Cases of Two Age Layers of Generation Y- a Logistic Regression-centred Approach. Evidence from Romania and South Africa.
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- European Journal of Interdisciplinary Studies, 2019, v. 11, n. 1, p. 1, doi. 10.24818/ejis.2019.01
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- Article
YouTube marketing communication demographic and usage variables influence on Gen Y's cognitive attitudes in South Africa and Romania.
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- Electronic Journal of Information Systems in Developing Countries, 2019, v. 85, n. 5, p. N.PAG, doi. 10.1002/isd2.12094
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- Article
CHARACTERISTICS OF THE BUYING DECISION PROCESS FOR JAPANESE PRODUCTS - A EUROPEAN CUSTOMER'S MARKET PERSPECTIVE.
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- Romanian Economic & Business Review, 2015, v. 10, n. 4, p. 187
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- Article
OBSERVING THE PURCHASING BEHAVIOUR OF THE INDIVIDUALS IN THE LARGE SURFACE STORES DURING THE 2012 WINTER HOLIDAYS IN BUCHAREST.
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- Romanian Economic & Business Review, 2013, p. 227
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- Article
THE IDENTIFICATION OF THE MARKETING APPROACHES USED IN THE ROMANIAN AUTOMOTIVE MARKET - A MARKETING RESEARCH -.
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- Romanian Economic & Business Review, 2013, p. 131
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- Article
NEED FOR A SYSTEMATIC PROCESS OF MARKETING PLANNING IN ROMANIAN SMALL AND MEDIUM ENTERPRISES.
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- Romanian Economic & Business Review, 2013, v. 8, n. 2, p. 144
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- Article
CONSUMER BEHAVIOUR PATTERNS: IDENTIFYING BUYING MOTIVES FOR COOL DRINKS AMONGST SOUTH AFRICANS UNDER 35 YEARS OLD.
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- Romanian Economic & Business Review, 2013, v. 8, n. 1, p. 73
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- Article
ANALYSIS OF CAUSAL LINKS AND RELATIONSHIP BETWEEN HIGHER EDUCATION QUALITY, STUDENTS' SATISFACTION AND INTENTION, BASED ON DEVELOPMENT OF A CONCEPTUAL MODEL.
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- Romanian Economic & Business Review, 2012, v. 7, n. 2, p. 47
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- Article
THE IDENTIFICATION OF THE MARKETING NEEDS AND MEANS OF COMMUNICATION OF THE ROMANIAN MARKETING COMPANIES - A MARKETING RESEARCH -.
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- Romanian Economic & Business Review, 2011, v. 6, n. 3, p. 34
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- Article