Found: 14
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Surcharges Plus Unhealthy Labels Reduce Demand for Unhealthy Menu Items.
- Published in:
- Journal of Marketing Research (JMR), 2014, v. 51, n. 6, p. 773, doi. 10.1509/jmr.13.0434
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- Publication type:
- Article
Relating Brand and Customer Perspectives on Marketing Management.
- Published in:
- Journal of Service Research, 2002, v. 5, n. 1, p. 13, doi. 10.1177/1094670502005001003
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- Publication type:
- Article
The Information Processing of Coordinated Media Campaigns.
- Published in:
- Journal of Marketing Research (JMR), 1989, v. 26, n. 2, p. 149, doi. 10.2307/3172602
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- Publication type:
- Article
The Impact of Feelings on Ad-Based Affect and Cognition.
- Published in:
- Journal of Marketing Research (JMR), 1989, v. 26, n. 1, p. 69, doi. 10.2307/3172670
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- Publication type:
- Article
Does Elaboration Increase or Decrease the Effectiveness of Negatively versus Positively Framed Messages?
- Published in:
- Journal of Consumer Research, 2004, v. 31, n. 1, p. 199, doi. 10.1086/383435
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- Publication type:
- Article
Factors Affecting the Impact of Negatively and Positively Framed Ad Messages.
- Published in:
- Journal of Consumer Research, 1997, v. 24, n. 3, p. 285, doi. 10.1086/209510
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- Publication type:
- Article
Cognitive Effort, Affect, and Choice.
- Published in:
- Journal of Consumer Research, 1997, v. 24, n. 2, p. 147, doi. 10.1086/209500
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- Publication type:
- Article
The Power of Feelings in Understanding Advertising Effects.
- Published in:
- Journal of Consumer Research, 1987, v. 14, n. 3, p. 421, doi. 10.1086/209124
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- Publication type:
- Article
Ad Reactions Over Time: Capturing Changes in the Real World.
- Published in:
- Journal of Consumer Research, 1986, v. 13, n. 1, p. 114, doi. 10.1086/209051
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- Publication type:
- Article
The Information Processing of Pictures in Print Advertisements.
- Published in:
- Journal of Consumer Research, 1983, v. 10, n. 1, p. 45, doi. 10.1086/208944
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- Publication type:
- Article
Nudging our Way to a Better Tomorrow: Bridging the Gap between Consumer Behavior Research and Public Policy.
- Published in:
- 2011
- By:
- Publication type:
- Proceeding
THE MODERATING EFFECT OF ATTITUDE TOWARD AN AD ON AD EFFECTIVENESS UNDER DIFFERENT PROCESSING CONDITIONS.
- Published in:
- Advances in Consumer Research, 1984, v. 11, n. 1, p. 644
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- Publication type:
- Article
SUBLIMINAL IMPLANTS IN ADVERTISEMENTS: AN EXPERIMENT.
- Published in:
- Advances in Consumer Research, 1982, v. 9, n. 1, p. 418
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- Publication type:
- Article
Fishing For Feelings? Hooking Viewers Helps!
- Published in:
- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2001, v. 10, n. 1/2, p. 105, doi. 10.1207/s15327663jcp1401&2_12
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- Publication type:
- Article