CROSS-NATIONAL APPLICABILITY OF A PARSIMONIOUS MEASURE OF ACCULTURATION TO GLOBAL CONSUMER CULTURE.
- Published in:
- Psychological Reports, 2015, v. 116, n. 3, p. 738, doi. 10.2466/01.08.PR0.116k29w6
- By:
- Publication type:
- Article
Works by Durvasula, Srinivas
Results: 22
1
2
Understanding Cross-Cultural Student Perceptions of Advertising in General: Implications for Advertising Educators and Practitioners.
- Published in:
- Journal of Advertising, 1991, v. 20, n. 2, p. 15, doi. 10.1080/00913367.1991.10673210
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- Publication type:
- Article
3
A Framework for Conceptualizing and Measuring the Involvement Construct in Advertising Research.
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- Journal of Advertising, 1990, v. 19, n. 4, p. 27, doi. 10.1080/00913367.1990.10673198
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- Publication type:
- Article
4
How Offshore Outsourcing is Perceived: Why Do Some Consumers Feel More Threatened?
- Published in:
- Journal of International Consumer Marketing, 2009, v. 21, n. 1, p. 17, doi. 10.1080/08961530802125225
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- Publication type:
- Article
5
A Cross-Cultural Comparison of Consumer Ethnocentrism in the United States and Russia.
- Published in:
- Journal of International Consumer Marketing, 1997, v. 9, n. 4, p. 73, doi. 10.1300/J046v09n04_05
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- Publication type:
- Article
6
Finding Cross-National Consistency: Use of G-Theory to Validate Acculturation to Global Consumer Culture Measure.
- Published in:
- Journal of Global Marketing, 2016, v. 29, n. 2, p. 57, doi. 10.1080/08911762.2016.1138564
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- Publication type:
- Article
7
Competitive Positioning in International Logistics: Identifying a System of Attributes Through Neural Networks and Decision Trees.
- Published in:
- Journal of Global Marketing, 2006, v. 20, n. 1, p. 75
- By:
- Publication type:
- Article
8
Impedance to Globalization: The Impact of Economic Threat and Ethnocentrism.
- Published in:
- Journal of Global Marketing, 2006, v. 19, n. 3/4, p. 9, doi. 10.1300/J042v19n03_02
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- Publication type:
- Article
9
A CROSS-CULTURAL COMPARISON OF COGNITIVE RESPONSES, BELIEFS, AND ATTITUDES TOWARD ADVERTISING IN GENERAL IN TWO ASIAN COUNTRIES.
- Published in:
- Journal of Marketing Management (10711988), 1999, v. 9, n. 3, p. 48
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- Publication type:
- Article
10
Testing the Cross-National Applicability of U.S. and Russian Advertising Belief and Attitude Measures.
- Published in:
- Journal of Advertising, 1994, v. 23, n. 1, p. 71, doi. 10.1080/00913367.1994.10673432
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- Publication type:
- Article
11
The Effects of Advertising Distinctiveness and Message Content Involvement on Cognitive and Affective Responses to Advertising.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 1992, v. 14, n. 1, p. 45, doi. 10.1080/10641734.1992.10504979
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- Publication type:
- Article
12
Some Results on the Behavior of Alternate Covariance Structure Estimation Procedures in the Presence of Non-Normal Data.
- Published in:
- Journal of Marketing Research (JMR), 1989, v. 26, n. 2, p. 214, doi. 10.2307/3172607
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- Publication type:
- Article
13
The Role of Cognitive Responses as Mediators of Alcohol Warning Label Effects.
- Published in:
- Journal of Public Policy & Marketing, 1993, v. 12, n. 1, p. 57
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- Publication type:
- Article
14
Vanity and Advertising: A Study of the Impact of Appearance-Related, Sex, and Achievement Appeals.
- Published in:
- Advances in Consumer Research, 1999, v. 26, n. 1, p. 445
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- Publication type:
- Article
15
A Comparison of Three Behavioral Intention Models: The Case of Valentine's Day Gift-Giving.
- Published in:
- Advances in Consumer Research, 1993, v. 20, n. 1, p. 135
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- Publication type:
- Article
16
Suggestions for Manipulating and Measuring Involvement in Advertising Message Content.
- Published in:
- Advances in Consumer Research, 1991, v. 18, n. 1, p. 194
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- Publication type:
- Article
17
Does Vanity Describe Other Cultures? A Cross-Cultural Examination of the Vanity Scale.
- Published in:
- Journal of Consumer Affairs, 2001, v. 35, n. 1, p. 180, doi. 10.1111/j.1745-6606.2001.tb00108.x
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- Publication type:
- Article
18
Cross-cultural generalizability of a scale for profiling consumers' decision-making styles.
- Published in:
- Journal of Consumer Affairs, 1993, v. 27, n. 1, p. 55, doi. 10.1111/j.1745-6606.1993.tb00737.x
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- Publication type:
- Article
19
Assessing the Cross-national Applicability of Consumer Behavior Models: A Model of Attitude toward Advertising in General.
- Published in:
- Journal of Consumer Research, 1993, v. 19, n. 4, p. 626, doi. 10.1086/209327
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- Publication type:
- Article
20
Correcting the t statistic for measurement error.
- Published in:
- Marketing Letters, 2012, v. 23, n. 3, p. 671, doi. 10.1007/s11002-012-9170-9
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- Publication type:
- Article
21
The Analysis of Mean Differences Using Mean and Covariance Structure Analysis: Effect Size Estimation and Error Rates.
- Published in:
- Organizational Research Methods, 2012, v. 15, n. 1, p. 75, doi. 10.1177/1094428111403154
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- Publication type:
- Article
22
THE POWER OF INTERFACING DEPARTMENTS IN SHAPING B2B CUSTOMER SATISFACTION.
- Published in:
- Marketing Management Journal, 2003, v. 13, n. 2, p. 61
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- Publication type:
- Article