ALIENATION AND CRITICISMS OF ADVERTISING.
- Published in:
- Journal of Advertising, 1985, v. 14, n. 3, p. 9, doi. 10.1080/00913367.1985.10672952
- By:
- Publication type:
- Article
Works by Durand, Richard M.
Results: 27
1
2
CONSUMER MAGAZINES--AN EFFICIENT MEDIUM FOR REACHING ORGANIZATIONAL BUYERS.
- Published in:
- Journal of Advertising, 1979, v. 8, n. 2, p. 8, doi. 10.1080/00913367.1979.10717970
- By:
- Publication type:
- Article
3
Weekly Variation in Audience Delivery Of TV Advertising Schedules.
- Published in:
- Journal of Advertising, 1977, v. 6, n. 4, p. 36, doi. 10.1080/00913367.1977.10672724
- By:
- Publication type:
- Article
4
Variations in consumer perceptions of media credibility across information categories.
- Published in:
- Journal of Applied Communication Research, 1979, v. 7, n. 1, p. 9, doi. 10.1080/00909887909365186
- By:
- Publication type:
- Article
5
Descriptive audience profiles of diferent daily newspaper sections.
- Published in:
- Journal of Applied Communication Research, 1978, v. 6, n. 1, p. 31, doi. 10.1080/00909887809360253
- By:
- Publication type:
- Article
6
Racial Differences in Perceptions of Media Advertising Credibility.
- Published in:
- Journalism Quarterly, 1979, v. 56, n. 3, p. 562, doi. 10.1177/107769907905600314
- By:
- Publication type:
- Article
7
Conservation or Energy Development: Consumer Perceptions of Alternate Solutions to the Energy Crisis.
- Published in:
- Journal of the Academy of Marketing Science, 1982, v. 10, n. 4, p. 410, doi. 10.1007/BF02729344
- By:
- Publication type:
- Article
8
Dimensions Of Consumer Satisfaction/Dissatisfaction With Services: The Case Of Electric Utilities.
- Published in:
- Journal of the Academy of Marketing Science, 1978, v. 6, n. 4, p. 278, doi. 10.1007/BF02732312
- By:
- Publication type:
- Article
9
Psychographic Profiles of Media Usage Segments.
- Published in:
- Journal of the Academy of Marketing Science, 1977, v. 5, n. 4, p. 379, doi. 10.1007/BF02722068
- By:
- Publication type:
- Article
10
AN EXAMINATION OF COHORT DIFFERENCES IN PERCEPTIONS OF THE ENERGY CRISIS.
- Published in:
- Journal of Psychology, 1980, v. 106, n. 1, p. 3, doi. 10.1080/00223980.1980.9915164
- By:
- Publication type:
- Article
11
ATTITUDINAL AND NORMATIVE DIMENSIONS OF OPINION LEADERS AND NONLEADERS.
- Published in:
- Journal of Psychology, 1979, v. 101, n. 2, p. 305, doi. 10.1080/00223980.1979.9915086
- By:
- Publication type:
- Article
12
An Examination of the Random Versus Nonrandom Nature of Item Omissions.
- Published in:
- Journal of Marketing Research (JMR), 1983, v. 20, n. 3, p. 305, doi. 10.2307/3151834
- By:
- Publication type:
- Article
13
Applying the Jackknife Statistic in Testing and Interpreting Canonical Weights, Loading, and Cross-Loadings.
- Published in:
- Journal of Marketing Research (JMR), 1982, v. 19, n. 1, p. 99, doi. 10.2307/3151534
- By:
- Publication type:
- Article
14
Identification and Analysis of Moderator Variables.
- Published in:
- Journal of Marketing Research (JMR), 1981, v. 18, n. 3, p. 291, doi. 10.2307/3150970
- By:
- Publication type:
- Article
15
Some Precautions in Using Canonical Analysis.
- Published in:
- Journal of Marketing Research (JMR), 1975, v. 12, n. 4, p. 468, doi. 10.2307/3151100
- By:
- Publication type:
- Article
16
Citizen Preferences for the Allocation of Federal Tax Dollars: A Segmentation Approach.
- Published in:
- Journal of Public Policy & Marketing, 1982, v. 1, n. 1, p. 169, doi. 10.2307/30000016
- By:
- Publication type:
- Article
17
CONSTRUCT AND OBJECT COMPLEXITY IN COGNITIVE STRUCTURES: SOME CONCEPTUAL ISSUES.
- Published in:
- Advances in Consumer Research, 1983, v. 10, n. 1, p. 559
- By:
- Publication type:
- Article
18
CONFIDENCE AND PRICE KNOWLEDGE: THE CASE OF ADVERTISED FOOD SPECIALS.
- Published in:
- Advances in Consumer Research, 1980, v. 7, n. 1, p. 772
- By:
- Publication type:
- Article
19
SALES MANAGEMENT: OPERATIONS, ADMINISTRATION, MARKETING.
- Published in:
- 1976
- By:
- Publication type:
- Book Review
20
MULTIPLE DISCRIMINANT ANALYSIS AND SEVERAL SMALL SAMPLES--TO SPLIT, COMBINE, OR TREAT SEPARATELY.
- Published in:
- Decision Sciences, 1977, v. 8, n. 3, p. 567, doi. 10.1111/j.1540-5915.1977.tb01103.x
- By:
- Publication type:
- Article
21
PURCHASE INFORMATION ACQUISITION AND COGNITIVE STYLE.
- Published in:
- Journal of Psychology, 1977, v. 97, n. 1, p. 3, doi. 10.1080/00223980.1977.9915918
- By:
- Publication type:
- Article
22
DOGMATISM AS A MEDIATING INFLUENCE ON THE PERCEPTION OF RISK CONSUMER CHOICE DECISIONS.
- Published in:
- Journal of Psychology, 1977, v. 95, n. 1, p. 131, doi. 10.1080/00223980.1977.9915869
- By:
- Publication type:
- Article
23
Approximating Confidence Intervals for Factor Loadings.
- Published in:
- Multivariate Behavioral Research, 1991, v. 26, n. 3, p. 421, doi. 10.1207/s15327906mbr2603_3
- By:
- Publication type:
- Article
24
Approximate Confidence Intervals for Estimates of Redundancy Between Sets of Variables.
- Published in:
- Multivariate Behavioral Research, 1989, v. 24, n. 3, p. 307, doi. 10.1207/s15327906mbr2403_3
- By:
- Publication type:
- Article
25
THE EFFECT OF COGNITIVE COMPLEXITY ON AFFECT RATINGS OF RETAIL STORES.
- Published in:
- Journal of Social Psychology, 1980, v. 110, n. 1, p. 141, doi. 10.1080/00224545.1980.9924235
- By:
- Publication type:
- Article
26
COGNITIVE COMPLEXITY, ATTITUDINAL AFFECT, AND DISPERSION IN AFFECT RATINGS FOR PRODUCTS.
- Published in:
- Journal of Social Psychology, 1979, v. 107, n. 2, p. 209, doi. 10.1080/00224545.1979.9922700
- By:
- Publication type:
- Article
27
ATTITUDINAL AND NORMATIVE BELIEFS UNDERLYING INDIVIDUAL PERCEPTIONS OF JUROR SERVICE.
- Published in:
- Journal of Social Psychology, 1978, v. 106, n. 2, p. 207, doi. 10.1080/00224545.1978.9924172
- By:
- Publication type:
- Article