Found: 8
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The Use of Social Media as a Marketing Tool by Tourist Attractions: Influence on Cognitive, Affective and Behavioural Consumer Attitudes.
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- African Journal of Hospitality, Tourism & Leisure, 2021, v. 10, n. 2, p. 742, doi. 10.46222/ajhtl.19770720-130
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- Article
THE IMPACT OF STUDENT-RUN MARKETING AGENCY SERVICES ON SATISFACTION AND BUSINESS PERFORMANCE OF SMALL AND MEDIUM ENTERPRISES AND MICROENTERPRISES.
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- Transformations in Business & Economics, 2023, v. 22, n. 3, p. 101
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- Article
MODELLING INTRA-GENERATION Y FASHION CLOTHING BUYING BEHAVIOUR. A COMPARATIVE STUDY CENTRED ON MOTIVATION, STORE SELECTION AND BRAND LOYALTY.
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- Transformations in Business & Economics, 2021, v. 20, n. 1, p. 219
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- Article
MODELLING THE EFFECT OF YOUTUBE AS AN ADVERTISING MEDIUM ON CONVERTING INTENTION-TO-PURCHASE INTO PURCHASE.
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- Transformations in Business & Economics, 2020, v. 19, n. 1, p. 112
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- Article
Modelling Online Advertising Design Quality Influences on Millennial Consumer Attitudes in South Africa.
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- African Journal of Information Systems, 2022, v. 14, n. 2, p. 108
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- Article
The Influence of Shopping Characteristics and Socio-Demographic Factors on Selected In-Store Buying Practices in Different Socio-Economic Regions.
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- Southern African Business Review, 2018, v. 22, p. 1, doi. 10.25159/1998-8125/3832
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- Article
YouTube marketing communication demographic and usage variables influence on Gen Y's cognitive attitudes in South Africa and Romania.
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- Electronic Journal of Information Systems in Developing Countries, 2019, v. 85, n. 5, p. N.PAG, doi. 10.1002/isd2.12094
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- Article
The Influence of Student-Imparted Marketing Skills and Knowledge Instruction on Small Businesses' Satisfaction: A Service Learning Programme in South Africa.
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- Journal for Advancement of Marketing Education, 2022, v. 30, n. 1, p. 1
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- Article