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THE IMPACT OF MARKET-DRIVEN VS. MARKET-DRIVING STRATEGIES ON PRODUCTS’ SHORT-TERM AND LONG-TERM SALES GROWTH.
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- Market / Trziste, 2022, v. 34, n. 2, p. 205, doi. 10.22598/mt/2022.34.2.205
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- Article
BRAND EQUITY IN A DIGITAL AGE: SYSTEMATIC LITERATURE REVIEW.
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- Economic Thought & Practice / Ekonomska Misao i Praksa, 2022, v. 31, n. 1, p. 277, doi. 10.17818/EMIP/2022/1.13
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- Article
STUDENT CUSTOMER EXPERIENCE: A SYSTEMATIC LITERATURE REVIEW.
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- Management: Journal of Contemporary Management Issues, 2021, v. 26, n. 2, p. 211, doi. 10.30924/mjcmi.26.2.12
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- Article
ARE CONSUMERS ALWAYS GREENER ON THE OTHER SIDE OF THE FENCE? FACTORS THAT INFLUENCE GREEN PURCHASE INTENTIONS – THE CONTEXT OF CROATIAN AND SWEDISH CONSUMERS.
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- Market / Trziste, 2020, v. 32, p. 99, doi. 10.22598/mt/2020.32.spec-issue.99
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- Article