Works matching AU Doohwang Lee

Results: 15

The effect of corporate social responsibility reputation on consumer support for cause-related marketing.

Published in:

Total Quality Management & Business Excellence, 2019, v. 30, n. 5/6, p. 682, doi. 10.1080/14783363.2017.1332482

By:

Kim, Hyuksoo;
Youn, Seounmi;
Lee, Doohwang

Publication type:

Article

An integrated model of parental mediation: the effect of family communication on children's perception of television reality and negative viewing effects.

Published in:

Asian Journal of Communication, 2010, v. 20, n. 4, p. 389, doi. 10.1080/01292986.2010.496864

By:

An, Seon-Kyoung;
Lee, Doohwang

Publication type:

Article

Language and advertising effectiveness: code-switching in the Korean marketplace.

Published in:

International Journal of Advertising, 2017, v. 36, n. 3, p. 477, doi. 10.1080/02650487.2015.1128869

By:

Ahn, Jungsun;
La Ferle, Carrie;
Lee, Doohwang

Publication type:

Article

The Social Cognitive Approach to Consumers' Engagement Behavior in Online Brand Community.

Published in:

International Journal of Integrated Marketing Communications, 2013, v. 5, n. 2, p. 7

By:

Hyuksoo Kim;
Phelps, Joseph E.;
Doohwang Lee

Publication type:

Article

Emotional engagement with the plot and characters.

Published in:

Narrative Inquiry, 2014, v. 24, n. 2, p. 309, doi. 10.1075/ni.24.2.07bae

By:

Hyuhn-Suhck Bae;
Doohwang Lee;
EunGyuhl Bae, Rosie

Publication type:

Article

A Socio-Cognitive Model of Video Game Usage.

Published in:

Journal of Broadcasting & Electronic Media, 2007, v. 51, n. 4, p. 632, doi. 10.1080/08838150701626511

By:

Lee, Doohwang;
LaRose, Robert

Publication type:

Article

The Effects of Actual Human Size Display and Stereoscopic Presentation on Users' Sense of Being Together with and of Psychological Immersion in a Virtual Character.

Published in:

CyberPsychology, Behavior & Social Networking, 2014, v. 17, n. 7, p. 483, doi. 10.1089/cyber.2013.0455

By:

Ahn, Dohyun;
Seo, Youngnam;
Kim, Minkyung;
Kwon, Joung Huem;
Jung, Younbo;
Ahn, Jungsun;
Lee, Doohwang

Publication type:

Article

The Impact of Personalized Social Cues of Immediacy on Consumers' Information Disclosure: A Social Cognitive Approach.

Published in:

CyberPsychology, Behavior & Social Networking, 2011, v. 14, n. 6, p. 337, doi. 10.1089/cyber.2010.0069

By:

Doohwang Lee;
LaRose, Robert

Publication type:

Article

The Impact of Online Brand Community Type on Consumer's Community Engagement Behaviors: Consumer-Created vs. Marketer-Created Online Brand Community in Online Social-Networking Web Sites.

Published in:

CyberPsychology, Behavior & Social Networking, 2011, v. 14, n. 1/2, p. 59, doi. 10.1089/cyber.2009.0397

By:

Doohwang Lee;
Hyuk Soo Kim;
Jung Kyu Kim

Publication type:

Article

A content analysis of television food advertising to children: comparing low and general-nutrition food.

Published in:

International Journal of Consumer Studies, 2016, v. 40, n. 2, p. 201, doi. 10.1111/ijcs.12243

By:

Kim, Hyuksoo;
Lee, Doohwang;
Hong, Yangsun;
Ahn, Jungsun;
Lee, Ki‐Young

Publication type:

Article

Attention to eSports advertisement: effects of ad animation and in-game dynamics on viewers’ visual attention.

Published in:

Behaviour & Information Technology, 2018, v. 37, n. 12, p. 1194, doi. 10.1080/0144929X.2018.1488993

By:

Seo, Young-nam;
Kim, Minkyung;
Lee, Doohwang;
Jung, Younbo

Publication type:

Article

Keeping our network safe: a model of online protection behaviour.

Published in:

Behaviour & Information Technology, 2008, v. 27, n. 5, p. 445, doi. 10.1080/01449290600879344

By:

Lee, Doohwang;
Larose, Robert;
Rifon, Nora

Publication type:

Article

Promoting Giving Campaigns in University Websites: A Cross-cultural Comparison between the United States and South Korea.

Published in:

Journal of Promotion Management, 2016, v. 22, n. 1, p. 122, doi. 10.1080/10496491.2015.1107015

By:

Kim, Yeojin;
Kim, Hyuksoo;
Lee, Doohwang;
Ahn, Jungsun

Publication type:

Article

Understanding the Role of Social Media in Political Participation: Integrating Political Knowledge and Bridging Social Capital From the Social Cognitive Approach.

Published in:

International Journal of Communication (19328036), 2020, v. 14, p. 4803

By:

HYUKSOO KIM;
YEOJIN KIM;
DOOHWANG LEE

Publication type:

Article

Thin Female Characters in Children's Television Commercials: A Content Analysis of Gender Stereotype.

Published in:

American Communication Journal, 2016, v. 18, n. 2, p. 27

By:

Hyuksoo Kim;
Jungsun Ahn;
Doohwang Lee

Publication type:

Article