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Exploring the Communication and Spillover Effects of the Advertising Endorser and Appeal of Nonprofit Organizations.
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- SAGE Open, 2024, v. 14, n. 1, p. 1, doi. 10.1177/21582440231220761
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- Article
Promotion of Internet Users' Aggressive Participation via the Mediators of Flow Experience and Identification.
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- Frontiers in Psychology, 2022, v. 13, p. 1, doi. 10.3389/fpsyg.2022.836303
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- Article
Potential Contributions of Psychological Capital to the Research Filed of Marketing.
- Published in:
- Frontiers in Psychology, 2019, p. 1, doi. 10.3389/fpsyg.2019.02111
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- Article
THE EFFECTS OF COMMUNICATION ON SMOKING CESSATION MESSAGE FRAMING FOR PATIENTS WITH HEAD AND NECK CANCER.
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- International Journal of Organizational Innovation, 2017, v. 10, n. 1, p. 131
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- Article
The Moderating Effect of Social Desirability and Self-Efficacy on the Relationship between Message Framing and the Communication Effects for the Smokers.
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- Business Management Dynamics, 2016, v. 5, n. 9, p. 48
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- Article
THE COMMUNICATION EFFECTS OF INTERNET RUMOR ON COLLEGE STUDENTS.
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- International Journal of Organizational Innovation, 2014, v. 7, n. 2, p. 48
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- Article
THE INFLUENCE OF REPETITIVE ADVERTISING ON EFFECT OF COMMUNICATION: AN EMPIRICAL STUDY ON RECYCLING.
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- International Journal of Organizational Innovation, 2014, v. 6, n. 3, p. 190
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- Article
TRANSFER EFFECTS: EXPLORING THE RELATIONSHIP BETWEEN CELEBRITY AND BRAND.
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- International Journal of Organizational Innovation, 2012, v. 4, n. 4, p. 86
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- Article
A DYNAMIC MODEL OF ASSIMILATION-CONTRAST THEORY: AN EXPERIMENTAL STUDY ON RECYCLING RATE.
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- International Journal of Organizational Innovation, 2012, v. 4, n. 3, p. 197
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- Article
A FIT PERSPECTIVE: A CRITICAL FACTOR TO COMMUNICATION MARKETING.
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- International Journal of Organizational Innovation, 2010, v. 3, n. 2, p. 416
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- Article