Found: 2

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  • Toward a General Theory of Competitive Rationality.

    Published in:
    Journal of Marketing, 1992, v. 56, n. 1, p. 69, doi. 10.2307/1252133
    By:
    • Dickson, Peter Reid
    Publication type:
    Article

  • Understanding Managers' Strategic Decision-Making Process.

    Published in:
    Marketing Letters, 1994, v. 5, n. 4, p. 413, doi. 10.1007/BF00999214
    By:
    • Boulding, William;
    • Moore, Marian Chapman;
    • Staelin, Richard;
    • Corfman, Kim P.;
    • Dickson, Peter Reid;
    • Fitzsimons, Gavan;
    • Gupta, Sunil;
    • Lehmann, Donald R.;
    • Mitchell, Deborah J.;
    • Urbany, Joel E.;
    • Weitz, Barton A.
    Publication type:
    Article