Works by Deighton, John


Results: 47
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    From the Editor.

    Published in:
    Journal of Consumer Research, 2009, v. 36, n. 1, p. 1, doi. 10.1086/599323
    By:
    • Deighton, John
    Publication type:
    Article
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    From the Editor-Elect.

    Published in:
    Journal of Consumer Research, 2005, v. 32, n. 1, p. 1, doi. 10.1086/430647
    By:
    • Deighton, John
    Publication type:
    Article
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    The Consumption of Performance.

    Published in:
    Journal of Consumer Research, 1992, v. 19, n. 3, p. 362, doi. 10.1086/209307
    By:
    • Deighton, John
    Publication type:
    Article
    12

    Using Drama to Persuade.

    Published in:
    Journal of Consumer Research, 1989, v. 16, n. 3, p. 335, doi. 10.1086/209219
    By:
    • Deighton, John;
    • Romer, Daniel;
    • Mcqueen, Josh
    Publication type:
    Article
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    MSI 50th Anniversary Celebratory Session.

    Published in:
    2011
    By:
    • Hoffman, Donna;
    • Keller, Punam;
    • Deighton, John;
    • Lehman, Don;
    • Deshpande, Rohit;
    • Lynch, John;
    • Kahn, Barbara;
    • Moreau, Page;
    • Dahl, Darren;
    • Diehl, Kristin;
    • Berger, Jonah;
    • Fitzsimons, Gavan
    Publication type:
    Proceeding
    16

    Grant Writing Roundtable.

    Published in:
    2011
    By:
    • Rucker, Derek;
    • Deighton, John;
    • Olster, Deborah;
    • Pelham, Brett
    Publication type:
    Proceeding
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    Big data.

    Published in:
    Consumption, Markets & Culture, 2019, v. 22, n. 1, p. 68, doi. 10.1080/10253866.2017.1422902
    By:
    • Deighton, John
    Publication type:
    Article
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    The interrelationships between brand and channel choice.

    Published in:
    Marketing Letters, 2014, v. 25, n. 3, p. 319, doi. 10.1007/s11002-014-9305-2
    By:
    • Neslin, Scott;
    • Jerath, Kinshuk;
    • Bodapati, Anand;
    • Bradlow, Eric;
    • Deighton, John;
    • Gensler, Sonja;
    • Lee, Leonard;
    • Montaguti, Elisa;
    • Telang, Rahul;
    • Venkatesan, Raj;
    • Verhoef, Peter;
    • Zhang, Z.
    Publication type:
    Article
    35

    Choice in Computer-Mediated Environments.

    Published in:
    Marketing Letters, 1997, v. 8, n. 3, p. 287, doi. 10.1023/A:1007908513094
    By:
    • Winer, Russell S.;
    • Deighton, John;
    • Gupta, Sunil;
    • Johnson, Eric;
    • Mellers, Barbara;
    • Morwitz, Vicki;
    • O'Guinn, Thomas;
    • Rangaswamy, Arvind;
    • Sawyer, Alan
    Publication type:
    Article
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    Editorial.

    Published in:
    Journal of Interactive Marketing, 2000, v. 14, n. 4, p. 2, doi. 10.1002/1520-6653(200023)14:4<2::aid-dir1>3.3.co;2-6
    By:
    • Deighton, John
    Publication type:
    Article
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    Can Advertising Influence Experience?

    Published in:
    Psychology & Marketing, 1988, v. 5, n. 2, p. 103, doi. 10.1002/mar.4220050202
    By:
    • Deighton, John;
    • Schindler, Robert M.
    Publication type:
    Article
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    Learning to Become a Taste Expert.

    Published in:
    Journal of Consumer Research, 2019, v. 46, n. 1, p. 1, doi. 10.1093/jcr/ucy054
    By:
    • Latour, Kathryn A;
    • Deighton, John A
    Publication type:
    Article
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    Forward-Looking Focus: Can Firms Have Adaptive Foresight?

    Published in:
    Journal of Service Research, 2006, v. 9, n. 2, p. 168, doi. 10.1177/1094670506293731
    By:
    • Zeithaml, Valarie A.;
    • Bolton, Ruth N.;
    • Deighton, John;
    • Keiningham, Timothy L.;
    • Lemon, Katherine N.;
    • Petersen, J. Andrew
    Publication type:
    Article
    47

    Seven Barriers to Customer Equity Management.

    Published in:
    Journal of Service Research, 2002, v. 5, n. 1, p. 77, doi. 10.1177/1094670502005001008
    By:
    • Bell, David;
    • Deighton, John;
    • Reinartz, Werner J.;
    • Rust, Roland T.;
    • Swartz, Gordon
    Publication type:
    Article