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Adding Bricks to Clicks: Predicting the Patterns of Cross-Channel Elasticities Over Time.
- Published in:
- Journal of Marketing, 2012, v. 76, n. 3, p. 96, doi. 10.1509/jm.09.0081
- By:
- Publication type:
- Article
Invited Commentaries on "Evolving to a New Dominant Logic for Marketing".
- Published in:
- Journal of Marketing, 2004, v. 68, n. 1, p. 18, doi. 10.1509/jmkg.68.1.18.24035
- By:
- Publication type:
- Article
Managing What Consumers Learn from Experience.
- Published in:
- Journal of Marketing, 1989, v. 53, n. 2, p. 1, doi. 10.1177/002224298905300201
- By:
- Publication type:
- Article
A Potential Role for Exosomal Translationally Controlled Tumor Protein Export in Vascular Remodeling in Pulmonary Arterial Hypertension.
- Published in:
- American Journal of Respiratory Cell & Molecular Biology, 2018, v. 59, n. 4, p. 467, doi. 10.1165/rcmb.2017-0129OC
- By:
- Publication type:
- Article
The interrelationships between brand and channel choice.
- Published in:
- Marketing Letters, 2014, v. 25, n. 3, p. 319, doi. 10.1007/s11002-014-9305-2
- By:
- Publication type:
- Article
Choice in Computer-Mediated Environments.
- Published in:
- Marketing Letters, 1997, v. 8, n. 3, p. 287, doi. 10.1023/A:1007908513094
- By:
- Publication type:
- Article
When Worlds Collide: The Implications of Panel Data-Based Choice Models for Consumer Behavior.
- Published in:
- Marketing Letters, 1994, v. 5, n. 4, p. 383, doi. 10.1007/BF00999212
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- Publication type:
- Article
TNFα drives pulmonary arterial hypertension by suppressing the BMP type-II receptor and altering NOTCH signalling.
- Published in:
- Nature Communications, 2017, v. 8, n. 1, p. 14079, doi. 10.1038/ncomms14079
- By:
- Publication type:
- Article
Forward-Looking Focus: Can Firms Have Adaptive Foresight?
- Published in:
- Journal of Service Research, 2006, v. 9, n. 2, p. 168, doi. 10.1177/1094670506293731
- By:
- Publication type:
- Article
Seven Barriers to Customer Equity Management.
- Published in:
- Journal of Service Research, 2002, v. 5, n. 1, p. 77, doi. 10.1177/1094670502005001008
- By:
- Publication type:
- Article
Interactivity's Unanticipated Consequences for Marketers and Marketing.
- Published in:
- Journal of Interactive Marketing, 2009, v. 23, n. 1, p. 4, doi. 10.1016/j.intmar.2008.10.001
- By:
- Publication type:
- Article
BANNER ADVERTISING: MEASURING EFFECTIVENESS AND OPTIMIZING PLACEMENT.
- Published in:
- Journal of Interactive Marketing, 2001, v. 15, n. 2, p. 60, doi. 10.1002/dir.1011
- By:
- Publication type:
- Article
Editorial.
- Published in:
- Journal of Interactive Marketing, 2000, v. 14, n. 4, p. 2, doi. 10.1002/1520-6653(200023)14:4<2::aid-dir1>3.3.co;2-6
- By:
- Publication type:
- Article
ALLOY.COM: MARKETING TO GENERATION Y.
- Published in:
- 2000
- By:
- Publication type:
- Case Study
THE RIGHT TO BE LET ALONE.
- Published in:
- 1998
- By:
- Publication type:
- Editorial
The Effects of Advertising on Brand Switching and Repeat Purchasing.
- Published in:
- Journal of Marketing Research (JMR), 1994, v. 31, n. 1, p. 28, doi. 10.2307/3151944
- By:
- Publication type:
- Article
Learning to Become a Taste Expert.
- Published in:
- Journal of Consumer Research, 2019, v. 46, n. 1, p. 1, doi. 10.1093/jcr/ucy054
- By:
- Publication type:
- Article
Broadening the Scope of Consumer Research.
- Published in:
- 2010
- By:
- Publication type:
- Editorial
From the Editor.
- Published in:
- Journal of Consumer Research, 2009, v. 36, n. 1, p. 1, doi. 10.1086/599323
- By:
- Publication type:
- Article
The Territory of Consumer Research: Walking the Fences.
- Published in:
- 2007
- By:
- Publication type:
- Editorial
From the Editor-Elect.
- Published in:
- Journal of Consumer Research, 2005, v. 32, n. 1, p. 1, doi. 10.1086/430647
- By:
- Publication type:
- Article
Experiencing Products in the Virtual World: The Role of Goal and Imagery in Influencing Attitudes versus Purchase Intentions.
- Published in:
- Journal of Consumer Research, 2003, v. 30, n. 2, p. 184, doi. 10.1086/376807
- By:
- Publication type:
- Article
Can Advertising Influence Experience?
- Published in:
- Psychology & Marketing, 1988, v. 5, n. 2, p. 103, doi. 10.1002/mar.4220050202
- By:
- Publication type:
- Article
Marketing and Seduction: Building Exchange Relationships by Managing Social Consensus.
- Published in:
- Journal of Consumer Research, 1995, v. 21, n. 4, p. 660, doi. 10.1086/209426
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- Publication type:
- Article
The Consumption of Performance.
- Published in:
- Journal of Consumer Research, 1992, v. 19, n. 3, p. 362, doi. 10.1086/209307
- By:
- Publication type:
- Article
Using Drama to Persuade.
- Published in:
- Journal of Consumer Research, 1989, v. 16, n. 3, p. 335, doi. 10.1086/209219
- By:
- Publication type:
- Article
The Interaction of Advertising and Evidence.
- Published in:
- Journal of Consumer Research, 1984, v. 11, n. 3, p. 763, doi. 10.1086/209012
- By:
- Publication type:
- Article
Commentary on "2019 Academic Marketing Climate Survey: motivation, results and recommendations".
- Published in:
- Marketing Letters, 2021, v. 32, n. 3, p. 337, doi. 10.1007/s11002-021-09586-4
- By:
- Publication type:
- Article
Grant Writing Roundtable.
- Published in:
- 2011
- By:
- Publication type:
- Proceeding
Report of the 2011 ACR Long-Term Planning Task Force (Open to all).
- Published in:
- 2011
- By:
- Publication type:
- Proceeding
MSI 50th Anniversary Celebratory Session.
- Published in:
- 2011
- By:
- Publication type:
- Proceeding
Computers as Social Actors.
- Published in:
- 1999
- By:
- Publication type:
- Proceeding
Interactive Marketing Technologies: Implications for Consumer Research.
- Published in:
- 1995
- By:
- Publication type:
- Proceeding
Special Session Summary Framing Consumption as Play.
- Published in:
- 1995
- By:
- Publication type:
- Proceeding
Sincerity, Sham and Satisfaction in Marketplace Performance.
- Published in:
- Advances in Consumer Research, 1992, v. 19, n. 1, p. 462
- By:
- Publication type:
- Article
Two Meanings for Transformation.
- Published in:
- Advances in Consumer Research, 1988, v. 15, n. 1, p. 262
- By:
- Publication type:
- Article
A SIMPLE REPRESENTATION OF THE CONTINGENT STRUCTURE OF KNOWLEDGE.
- Published in:
- Advances in Consumer Research, 1987, v. 14, n. 1, p. 12
- By:
- Publication type:
- Article
PERSUASION AS DIRECTED INFERENCE.
- Published in:
- Advances in Consumer Research, 1986, v. 13, n. 1, p. 558
- By:
- Publication type:
- Article
RHETORICAL STRATEGIES IN ADVERTISING.
- Published in:
- Advances in Consumer Research, 1985, v. 12, n. 1, p. 432
- By:
- Publication type:
- Article
HOW TO SOLVE PROBLEMS THAT DON'T MATTER: SOME HEURISTICS FOR UNINVOLVED THINKING.
- Published in:
- Advances in Consumer Research, 1983, v. 10, n. 1, p. 314
- By:
- Publication type:
- Article
The survival effect of TNF-α in human neutrophils is mediated via NF-κB-dependent IL-8 release.
- Published in:
- European Journal of Immunology, 2004, v. 34, n. 6, p. 1733, doi. 10.1002/eji.200425091
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- Publication type:
- Article
Kinetics and functional implications of Th1 and Th2 cytokine production following activation of peripheral blood mononuclear cells in primary culture.
- Published in:
- European Journal of Immunology, 1996, v. 26, n. 6, p. 1260, doi. 10.1002/eji.1830260612
- By:
- Publication type:
- Article
Marketing Thinking and Doing.
- Published in:
- 2021
- By:
- Publication type:
- Editorial
In support of consumer-based strategy research.
- Published in:
- 2016
- By:
- Publication type:
- Editorial
The Impact of Internet Exchanges on Business-to-Business Distribution.
- Published in:
- Journal of the Academy of Marketing Science, 2002, v. 30, n. 4, p. 500, doi. 10.1177/009207002237566
- By:
- Publication type:
- Article
Commentary on "Exploring the Implications of the Internet for Consumer Marketing".
- Published in:
- Journal of the Academy of Marketing Science, 1997, v. 25, n. 4, p. 347, doi. 10.1177/0092070397254006
- By:
- Publication type:
- Article