Works by DeSarbo, Wayne S.

Results: 94

Dynamic strategic groups: deriving spatial evolutionary paths.

Published in:

Strategic Management Journal (Wiley-Blackwell) - 1980 to 2009, 2009, v. 30, n. 13, p. 1420, doi. 10.1002/smj.788

By:

DeSarbo, Wayne S.;
Grewal, Rajdeep;
Wang, Rui

Publication type:

Article

Hybrid strategic groups.

Published in:

Strategic Management Journal (Wiley-Blackwell) - 1980 to 2009, 2008, v. 29, n. 3, p. 293, doi. 10.1002/smj.658

By:

DeSarbo, Wayne S.;
Grewal, Rajdeep

Publication type:

Article

An alternative efficient representation of demand-based competitive asymmetry.

Published in:

Strategic Management Journal (Wiley-Blackwell) - 1980 to 2009, 2007, v. 28, n. 7, p. 755, doi. 10.1002/smj.601

By:

DeSarbo, Wayne S.;
Grewal, Rajdeep

Publication type:

Article

Who competes with whom? A demand-based perspective for identifying and representing asymmetric competition.

Published in:

Strategic Management Journal (Wiley-Blackwell) - 1980 to 2009, 2006, v. 27, n. 2, p. 101, doi. 10.1002/smj.505

By:

DeSarbo, Wayne S.;
Grewal, Rajdeep;
Wind, Jerry

Publication type:

Article

REVISITING THE MILES AND SNOW STRATEGIC FRAMEWORK: UNCOVERING INTERRELATIONSHIPS BETWEEN STRATEGIC TYPES, CAPABILITIES, ENVIRONMENTAL UNCERTAINTY, AND FIRM PERFORMANCE.

Published in:

Strategic Management Journal (Wiley-Blackwell) - 1980 to 2009, 2005, v. 26, n. 1, p. 47, doi. 10.1002/smj.431

By:

Desarbo, Wayne S.;
Benedetto, C. Anthony Di;
Song, Michael;
Sinha, Indrajit

Publication type:

Article

CUSTOMER VALUE ANALYSIS IN A HETEROGENEOUS MARKET.

Published in:

Strategic Management Journal (Wiley-Blackwell) - 1980 to 2009, 2001, v. 22, n. 9, p. 846, doi. 10.1002/smj.191

By:

Desarbo, Wayne S.;
Jedidi, Kamel;
Sinha, Indrajit

Publication type:

Article

A Latent Class Binomial Logit Methodology for the Analysis of Paired Comparison Choice Data: An Application Reinvestigating the Determinants of Perceived Risk.

Published in:

Decision Sciences, 1993, v. 24, n. 6, p. 1157, doi. 10.1111/j.1540-5915.1993.tb00508.x

By:

Wedel, Michel;
DeSarbo, Wayne S.

Publication type:

Article

Market segmentation for customer satisfaction studies via a new latent structure multidimensional scaling model.

Published in:

Applied Stochastic Models in Business & Industry, 2005, v. 21, n. 4/5, p. 303, doi. 10.1002/asmb.554

By:

Jianan Wu;
DeSarbo, Wayne S.

Publication type:

Article

Rejoinder for market segmentation for customer satisfaction studies via a new latent structure multidimensional scaling model.

Published in:

Applied Stochastic Models in Business & Industry, 2005, v. 21, n. 4/5, p. 317, doi. 10.1002/asmb.558

By:

Jianan Wu;
DeSarbo, Wayne S.

Publication type:

Article

A Smooth Transition Finite Mixture Model for Accommodating Unobserved Heterogeneity.

Published in:

Journal of Business & Economic Statistics, 2020, v. 38, n. 3, p. 580, doi. 10.1080/07350015.2018.1543126

By:

Kappe, Eelco;
DeSarbo, Wayne S.;
Medeiros, Marcelo C.

Publication type:

Article

An Exponential-Family Multidimensional Scaling Mixture Methodology.

Published in:

Journal of Business & Economic Statistics, 1996, v. 14, n. 4, p. 447, doi. 10.2307/1392253

By:

Wedel, Michel;
DeSarbo, Wayne S.

Publication type:

Article

A Bayesian Vector Multidimensional Scaling Procedure for the Analysis of Ordered Preference Data.

Published in:

Journal of the American Statistical Association, 2010, v. 105, n. 490, p. 482, doi. 10.1198/jasa.2009.ap08105

By:

Fong, Duncan K. H.;
DeSarbo, Wayne S.;
Joonwook Park;
Scott, Crystal J.

Publication type:

Article

The Spatial Representation of Consumer Dispersion Patterns via a New Multi-level Latent Class Methodology.

Published in:

Journal of Classification, 2022, v. 39, n. 2, p. 218, doi. 10.1007/s00357-021-09398-1

By:

Kim, Sunghoon;
Blank, Ashley Stadler;
DeSarbo, Wayne S.;
Vermunt, Jeroen K.

Publication type:

Article

Erratum to: The Spatial Representation of Consumer Dispersion Patterns via a New Multi-level Latent Class Methodology.

Published in:

2022

By:

Kim, Sunghoon;
Blank, Ashley Stadler;
DeSarbo, Wayne S.;
Vermunt, Jeroen K.

Publication type:

Correction Notice

Estimating Multiple Consumer Segment Ideal Points from Context-Dependent Survey Data.

Published in:

Journal of Consumer Research, 2008, v. 35, n. 1, p. 142, doi. 10.1086/529534

By:

DESARBO, WAYNE S.;
ATALAY, A. SELIN;
LEBARON, DAVID;
BLANCHARD, SIMON J.

Publication type:

Article

A Gravity-Based Multidimensional Scaling Model for Deriving Spatial Structures Underlying Consumer Preference/Choice Judgments.

Published in:

Journal of Consumer Research, 2002, v. 29, n. 1, p. 91, doi. 10.1086/339923

By:

Desarbo, Wayne S.;
Kim, Juyoung;
Choi, S. Chan;
Spaulding, Melinda

Publication type:

Article

Response Determinants in Satisfaction Judgments.

Published in:

Journal of Consumer Research, 1988, v. 14, n. 4, p. 495, doi. 10.1086/209131

By:

Oliver, Richard L.;
DeSarbo, Wayne S.

Publication type:

Article

Deception by Implication: An Experimental Investigation.

Published in:

Journal of Consumer Research, 1988, v. 14, n. 4, p. 483, doi. 10.1086/209130

By:

Burke, Raymond R.;
DeSarbo, Wayne S.;
Oliver, Richard L.;
Robertson, Thomas S.

Publication type:

Article

On the Use of Hierarchical Clustering for the Analysis of Nonsymmetric Proximities.

Published in:

Journal of Consumer Research, 1984, v. 11, n. 1, p. 601, doi. 10.1086/208996

By:

DeSarbo, Wayne S.;
de Soete, Geert

Publication type:

Article

Estimating Choice Probabilities in Multiattribute Decision Making.

Published in:

Journal of Consumer Research, 1981, v. 8, n. 1, p. 76, doi. 10.1086/208843

By:

Green, Paul E.;
Carroll, J. Douglas;
DeSarbo, Wayne S.

Publication type:

Article

Incorporating Group-Level Similarity Judgments in Conjoint Analysis.

Published in:

Journal of Consumer Research, 1978, v. 5, n. 3, p. 187, doi. 10.1086/208730

By:

Green, Paul E.;
Rao, Vithala R.;
Desarbo, Wayne S.

Publication type:

Article

Additive Decomposition of Perceptions Data Via Conjoint Analysis.

Published in:

Journal of Consumer Research, 1978, v. 5, n. 1, p. 58, doi. 10.1086/208714

By:

Green, Paul E.;
DeSarbo, Wayne S.

Publication type:

Article

The Impact of Product-Related Announcements on Consumer Purchase Intentions.

Published in:

Advances in Consumer Research, 1990, v. 17, n. 1, p. 342

By:

Burke, Raymond R.;
Jaewun Cho;
DeSarbo, Wayne S.;
Mahajan, Vijay

Publication type:

Article

A New Multidimensional Scaling Methodology for the Representation of Inter-Product Substitutability.

Published in:

Advances in Consumer Research, 1988, v. 15, n. 1, p. 518

By:

DeSarbo, Wayne S.;
Batsell, Richard R.

Publication type:

Article

COMPUTER-ASSISTED PRINT AD EVALUATION.

Published in:

Advances in Consumer Research, 1987, v. 14, n. 1, p. 93

By:

Burke, Raymond R.;
DeSarbo, Wayne S.

Publication type:

Article

TWO-WAY SPATIAL METHODS FOR MODELING INDIVIDUAL DIFFERENCES IN PREFERENCE.

Published in:

Advances in Consumer Research, 1985, v. 12, n. 1, p. 571

By:

Carroll, J. Douglas;
DeSarbo, Wayne S.

Publication type:

Article

TWO MODELS FOR REPRESENTING UNRESTRICTED CHOICE DATA.

Published in:

Advances in Consumer Research, 1981, v. 8, n. 1, p. 309

By:

Green, Paul E.;
DeSarbo, Wayne S.

Publication type:

Article

HIERARCHICAL MODEL TESTING IN CONJOINT ANALYSIS.

Published in:

Advances in Consumer Research, 1980, v. 7, n. 1, p. 688

By:

Carroll, J. Douglas;
Green, Paul E.;
DeSarbo, Wayne S.

Publication type:

Article

Typologies of Compulsive Buying Behavior: A Constrained Clusterwise Regression Approach.

Published in:

Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 1996, v. 5, n. 3, p. 231, doi. 10.1207/s15327663jcp0503_02

By:

DeSarbo, Wayne S.;
Edwards, Elizabeth A.

Publication type:

Article

Fuzzy Clusterwise Growth Curve Models via Generalized Estimating Equations: An Application to the Antisocial Behavior of Children.

Published in:

Multivariate Behavioral Research, 2007, v. 42, n. 2, p. 233, doi. 10.1080/00273170701360332

By:

Heungsun Hwang;
Takane, Yoshio;
DeSarbo, Wayne S.

Publication type:

Article

A Quasi-Metric Approach to Multidimensional Unfolding for Reducing the Occurrence of Degenerate Solutions.

Published in:

Multivariate Behavioral Research, 1999, v. 34, n. 2, p. 143, doi. 10.1207/S15327906Mb340202

By:

Kim, Chulwan;
Rangaswamy, Arvind;
DeSarbo, Wayne S.

Publication type:

Article

A Multidimensional Scaling Model Accommodating Differential Stimulus Familiarity.

Published in:

Multivariate Behavioral Research, 1998, v. 33, n. 1, p. 41, doi. 10.1207/s15327906mbr3301_2

By:

Bijmolt, Tammo H.A.;
DeSarbo, Wayne S.;
Wedel, Michel

Publication type:

Article

Optimal advertising and pricing for a three-stage time-lagged monopolistic diffusion model incorporating income.

Published in:

Optimal Control - Applications & Methods, 1989, v. 10, n. 4, p. 313, doi. 10.1002/oca.4660100403

By:

Jedidi, Kamel;
Eliashberg, Jehoshua;
Desarbo, Wayne S.

Publication type:

Article

Dynamic Models Incorporating Individual Heterogeneity: Utility Evolution in Conjoint Analysis.

Published in:

Marketing Science, 2005, v. 24, n. 2, p. 285, doi. 10.1287/mksc.1040.0088

By:

Liechty, John C.;
Fong, Duncan K. H.;
DeSarbo, Wayne S.

Publication type:

Article

The Spatial Representation of Market Information.

Published in:

Marketing Science, 2001, v. 20, n. 4, p. 426, doi. 10.1287/mksc.20.4.426.9759

By:

Desarbo, Wayne S.;
Degeratu, Alexandru M.;
Wedel, Michel;
Saxton, M. Kim

Publication type:

Article

Finite-mixture structural equation models for response-based segmentation and unobserved...

Published in:

Marketing Science, 1997, v. 16, n. 1, p. 39, doi. 10.1287/mksc.16.1.39

By:

Jedidi, Kamel;
Jagpal, Harsharanjeet S.;
Desarbo, Wayne S.

Publication type:

Article

Hierarchical Bayes Conjoint Analysis: Recovery of Partworth Heterogeneity from Reduced Experimental Design.

Published in:

Marketing Science, 1996, v. 15, n. 2, p. 173, doi. 10.1287/mksc.15.2.173

By:

Lenk, Peter J.;
Desarbo, Wayne S.;
Green, Paul E.;
Young, Martin R.

Publication type:

Article

THE SPATIAL REPRESENTATION OF HETEROGENEOUS CONSIDERATION SETS.

Published in:

Marketing Science, 1995, v. 14, n. 3, p. 326, doi. 10.1287/mksc.14.3.326

By:

Desarbo, Wayne S.;
Jedidi, Kamel

Publication type:

Article

AN EMPIRICAL POOLING APPROACH FOR ESTIMATING MARKETING MIX ELASTICITIES WITH PIMS DATA.

Published in:

Marketing Science, 1993, v. 12, n. 1, p. 103, doi. 10.1287/mksc.12.1.103

By:

Ramaswamy, Venkatram;
Desarbo, Wayne S.;
Reibstein, David J.;
Robinson, William T.

Publication type:

Article

A NEW MULTIDIMENSIONAL SCALING METHODOLOGY FOR THE ANALYSIS OF ASYMMETRIC PROXIMITY DATA IN MARKETING RESEARCH.

Published in:

Marketing Science, 1992, v. 11, n. 1, p. 1, doi. 10.1287/mksc.11.1.1

By:

Desarbo, Wayne S.;
Manrai, Ajay K.

Publication type:

Article

A FRICTION MODEL FOR DESCRIBING AND FORECASTING PRICE CHANGES.

Published in:

Marketing Science, 1987, v. 6, n. 4, p. 299, doi. 10.1287/mksc.6.4.299

By:

DeSarbo, Wayne S.;
Rao, Vithala R.;
Steckel, Joel H.;
Wind, Jerry;
Colombo, Richard

Publication type:

Article

THREE-WAY MULTIVARIATE CONJOINT ANALYSIS.

Published in:

Marketing Science, 1982, v. 1, n. 4, p. 323, doi. 10.1287/mksc.1.4.323

By:

DeSarbo, Wayne S.;
Carroll, J. Douglas;
Lehmann, Donald R.;
O'Shaughnessy, John

Publication type:

Article

Extracting Summary Piles from Sorting Task Data.

Published in:

Journal of Marketing Research (JMR), 2017, v. 54, n. 3, p. 398, doi. 10.1509/jmr.15.0388

By:

BLANCHARD, SIMON J.;
ALOISE, DANIEL;
DESARBO, WAYNE S.

Publication type:

Article

Implementing Managerial Constraints in Model-Based Segmentation: Extensions of Kim, Fong, and DeSarbo (2012) with an Application to Heterogeneous Perceptions of Service Quality.

Published in:

Journal of Marketing Research (JMR), 2013, v. 50, n. 5, p. 664, doi. 10.1509/jmr.13.0056

By:

SUNGHOON KIM;
BLANCHARD, SIMON J.;
DESARBO, WAYNE S.;
FONG, DUNCAN K. H.

Publication type:

Article

Model-Based Segmentation Featuring Simultaneous Segment-Level Variable Selection.

Published in:

Journal of Marketing Research (JMR), 2012, v. 49, n. 5, p. 725, doi. 10.1509/jmr.10.0395

By:

Sunghoon Kim;
Fong, Duncan K. H.;
Desarbo, Wayne S.

Publication type:

Article

A Clusterwise Bilinear Multidimensional Scaling Methodology for Simultaneous Segmentation and Positioning Analyses.

Published in:

Journal of Marketing Research (JMR), 2008, v. 45, n. 3, p. 280, doi. 10.1509/jmkr.45.3.280

By:

DeSarbo, Wayne S;
Grewal, Rajdeep;
Scott, Crystal J

Publication type:

Article

The Stochastic Modeling of Purchase Intentions and Behavior.

Published in:

Management Science, 1998, v. 44, n. 2, p. 188, doi. 10.1287/mnsc.44.2.188

By:

Young, Martin R.;
DeSarbo, Wayne S.;
Morwitz, Vicki G.

Publication type:

Article

A Disaggregate Negative Binomial Regression Procedure for Count Data Analysis.

Published in:

Management Science, 1994, v. 40, n. 3, p. 405, doi. 10.1287/mnsc.40.3.405

By:

Ramaswamy, Venkatram;
Anderson, Eugene W.;
DeSarbo, Wayne S.

Publication type:

Article

A NUMERICAL APPROACH TO DERIVING LONG-RUN EQUILIBRIUM SOLUTIONS IN SPATIAL POSITIONING MODELS.

Published in:

Management Science, 1992, v. 38, n. 1, p. 75, doi. 10.1287/mnsc.38.1.75

By:

Chan Choi, S.;
Desarbo, Wayne S.;
Harker, Patrick T.

Publication type:

Article

PRODUCT POSITIONING UNDER PRICE COMPETITION.

Published in:

Management Science, 1990, v. 36, n. 2, p. 175, doi. 10.1287/mnsc.36.2.175

By:

Choi, S. Chan;
Desarbo, Wayne S.;
Harker, Patrick T.

Publication type:

Article