Works matching AU DeSarbo, Wayne S.

Results: 95

Model-Based Co-Clustering in Customer Targeting Utilizing Large-Scale Online Product Rating Networks.

Published in:

Journal of Business & Economic Statistics, 2025, v. 43, n. 3, p. 495, doi. 10.1080/07350015.2024.2395423

By:

Chen, Qian;
Agarwal, Amal;
Fong, Duncan K. H.;
DeSarbo, Wayne S.;
Xue, Lingzhou

Publication type:

Article

Optimal advertising and pricing for a three-stage time-lagged monopolistic diffusion model incorporating income.

Published in:

Optimal Control - Applications & Methods, 1989, v. 10, n. 4, p. 313, doi. 10.1002/oca.4660100403

By:

Jedidi, Kamel;
Eliashberg, Jehoshua;
Desarbo, Wayne S.

Publication type:

Article

A Conjoint-based Product Designing Procedure Incorporating Price Competition.

Published in:

Journal of Product Innovation Management, 1994, v. 11, n. 5, p. 451, doi. 10.1016/0737-6782(94)90032-9

By:

Choi, S. Chan;
DeSarbo, Wayne S.

Publication type:

Article

An Exponential-Family Multidimensional Scaling Mixture Methodology.

Published in:

Journal of Business & Economic Statistics, 1996, v. 14, n. 4, p. 447, doi. 10.2307/1392253

By:

Wedel, Michel;
DeSarbo, Wayne S.

Publication type:

Article

Typologies of Compulsive Buying Behavior: A Constrained Clusterwise Regression Approach.

Published in:

Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 1996, v. 5, n. 3, p. 231, doi. 10.1207/s15327663jcp0503_02

By:

DeSarbo, Wayne S.;
Edwards, Elizabeth A.

Publication type:

Article

A Customized Market Response Model: Development, Estimation, and Empirical Testing.

Published in:

Journal of the Academy of Marketing Science, 1988, v. 16, n. 1, p. 128, doi. 10.1007/BF02723331

By:

Rao, Vithala R.;
Wind, Jerry;
DeSarbo, Wayne S.

Publication type:

Article

A Smooth Transition Finite Mixture Model for Accommodating Unobserved Heterogeneity.

Published in:

Journal of Business & Economic Statistics, 2020, v. 38, n. 3, p. 580, doi. 10.1080/07350015.2018.1543126

By:

Kappe, Eelco;
DeSarbo, Wayne S.;
Medeiros, Marcelo C.

Publication type:

Article

Dynamic Models Incorporating Individual Heterogeneity: Utility Evolution in Conjoint Analysis.

Published in:

Marketing Science, 2005, v. 24, n. 2, p. 285, doi. 10.1287/mksc.1040.0088

By:

Liechty, John C.;
Fong, Duncan K. H.;
DeSarbo, Wayne S.

Publication type:

Article

The Spatial Representation of Market Information.

Published in:

Marketing Science, 2001, v. 20, n. 4, p. 426, doi. 10.1287/mksc.20.4.426.9759

By:

Desarbo, Wayne S.;
Degeratu, Alexandru M.;
Wedel, Michel;
Saxton, M. Kim

Publication type:

Article

Finite-mixture structural equation models for response-based segmentation and unobserved...

Published in:

Marketing Science, 1997, v. 16, n. 1, p. 39, doi. 10.1287/mksc.16.1.39

By:

Jedidi, Kamel;
Jagpal, Harsharanjeet S.;
Desarbo, Wayne S.

Publication type:

Article

Hierarchical Bayes Conjoint Analysis: Recovery of Partworth Heterogeneity from Reduced Experimental Design.

Published in:

Marketing Science, 1996, v. 15, n. 2, p. 173, doi. 10.1287/mksc.15.2.173

By:

Lenk, Peter J.;
Desarbo, Wayne S.;
Green, Paul E.;
Young, Martin R.

Publication type:

Article

THE SPATIAL REPRESENTATION OF HETEROGENEOUS CONSIDERATION SETS.

Published in:

Marketing Science, 1995, v. 14, n. 3, p. 326, doi. 10.1287/mksc.14.3.326

By:

Desarbo, Wayne S.;
Jedidi, Kamel

Publication type:

Article

AN EMPIRICAL POOLING APPROACH FOR ESTIMATING MARKETING MIX ELASTICITIES WITH PIMS DATA.

Published in:

Marketing Science, 1993, v. 12, n. 1, p. 103, doi. 10.1287/mksc.12.1.103

By:

Ramaswamy, Venkatram;
Desarbo, Wayne S.;
Reibstein, David J.;
Robinson, William T.

Publication type:

Article

A NEW MULTIDIMENSIONAL SCALING METHODOLOGY FOR THE ANALYSIS OF ASYMMETRIC PROXIMITY DATA IN MARKETING RESEARCH.

Published in:

Marketing Science, 1992, v. 11, n. 1, p. 1, doi. 10.1287/mksc.11.1.1

By:

Desarbo, Wayne S.;
Manrai, Ajay K.

Publication type:

Article

A FRICTION MODEL FOR DESCRIBING AND FORECASTING PRICE CHANGES.

Published in:

Marketing Science, 1987, v. 6, n. 4, p. 299, doi. 10.1287/mksc.6.4.299

By:

DeSarbo, Wayne S.;
Rao, Vithala R.;
Steckel, Joel H.;
Wind, Jerry;
Colombo, Richard

Publication type:

Article

THREE-WAY MULTIVARIATE CONJOINT ANALYSIS.

Published in:

Marketing Science, 1982, v. 1, n. 4, p. 323, doi. 10.1287/mksc.1.4.323

By:

DeSarbo, Wayne S.;
Carroll, J. Douglas;
Lehmann, Donald R.;
O'Shaughnessy, John

Publication type:

Article

A General Multiple Distributed Lag Framework for Estimating the Dynamic Effects of Promotions.

Published in:

Management Science, 2014, v. 60, n. 6, p. 1489, doi. 10.1287/mnsc.2013.1856

By:

Kappe, Eelco;
Stadler Blank, Ashley;
DeSarbo, Wayne S.

Publication type:

Article

Identifying Sources of Heterogeneity for Empirically Deriving Strategic Types: A Constrained Finite-Mixture Structural-Equation Methodology.

Published in:

Management Science, 2006, v. 52, n. 6, p. 909, doi. 10.1287/mnsc.1060.0529

By:

DeSarbo, Wayne S.;
Di Benedetto, C. Anthony;
Jedidi, Kamel;
Song, Michael

Publication type:

Article

The Stochastic Modeling of Purchase Intentions and Behavior.

Published in:

Management Science, 1998, v. 44, n. 2, p. 188, doi. 10.1287/mnsc.44.2.188

By:

Young, Martin R.;
DeSarbo, Wayne S.;
Morwitz, Vicki G.

Publication type:

Article

A Disaggregate Negative Binomial Regression Procedure for Count Data Analysis.

Published in:

Management Science, 1994, v. 40, n. 3, p. 405, doi. 10.1287/mnsc.40.3.405

By:

Ramaswamy, Venkatram;
Anderson, Eugene W.;
DeSarbo, Wayne S.

Publication type:

Article

Estimating Multiple Consumer Segment Ideal Points from Context-Dependent Survey Data.

Published in:

Journal of Consumer Research, 2008, v. 35, n. 1, p. 142, doi. 10.1086/529534

By:

DESARBO, WAYNE S.;
ATALAY, A. SELIN;
LEBARON, DAVID;
BLANCHARD, SIMON J.

Publication type:

Article

A Gravity-Based Multidimensional Scaling Model for Deriving Spatial Structures Underlying Consumer Preference/Choice Judgments.

Published in:

Journal of Consumer Research, 2002, v. 29, n. 1, p. 91, doi. 10.1086/339923

By:

Desarbo, Wayne S.;
Kim, Juyoung;
Choi, S. Chan;
Spaulding, Melinda

Publication type:

Article

Response Determinants in Satisfaction Judgments.

Published in:

Journal of Consumer Research, 1988, v. 14, n. 4, p. 495, doi. 10.1086/209131

By:

Oliver, Richard L.;
DeSarbo, Wayne S.

Publication type:

Article

Deception by Implication: An Experimental Investigation.

Published in:

Journal of Consumer Research, 1988, v. 14, n. 4, p. 483, doi. 10.1086/209130

By:

Burke, Raymond R.;
DeSarbo, Wayne S.;
Oliver, Richard L.;
Robertson, Thomas S.

Publication type:

Article

On the Use of Hierarchical Clustering for the Analysis of Nonsymmetric Proximities.

Published in:

Journal of Consumer Research, 1984, v. 11, n. 1, p. 601, doi. 10.1086/208996

By:

DeSarbo, Wayne S.;
de Soete, Geert

Publication type:

Article

Estimating Choice Probabilities in Multiattribute Decision Making.

Published in:

Journal of Consumer Research, 1981, v. 8, n. 1, p. 76, doi. 10.1086/208843

By:

Green, Paul E.;
Carroll, J. Douglas;
DeSarbo, Wayne S.

Publication type:

Article

Additive Decomposition of Perceptions Data Via Conjoint Analysis.

Published in:

Journal of Consumer Research, 1978, v. 5, n. 1, p. 58, doi. 10.1086/208714

By:

Green, Paul E.;
DeSarbo, Wayne S.

Publication type:

Article

Incorporating Group-Level Similarity Judgments in Conjoint Analysis.

Published in:

Journal of Consumer Research, 1978, v. 5, n. 3, p. 187, doi. 10.1086/208730

By:

Green, Paul E.;
Rao, Vithala R.;
Desarbo, Wayne S.

Publication type:

Article

Rejoinder for market segmentation for customer satisfaction studies via a new latent structure multidimensional scaling model.

Published in:

Applied Stochastic Models in Business & Industry, 2005, v. 21, n. 4/5, p. 317, doi. 10.1002/asmb.558

By:

Jianan Wu;
DeSarbo, Wayne S.

Publication type:

Article

Market segmentation for customer satisfaction studies via a new latent structure multidimensional scaling model.

Published in:

Applied Stochastic Models in Business & Industry, 2005, v. 21, n. 4/5, p. 303, doi. 10.1002/asmb.554

By:

Jianan Wu;
DeSarbo, Wayne S.

Publication type:

Article

Estimating Finite Mixtures of Ordinal Graphical Models.

Published in:

Psychometrika, 2022, v. 87, n. 1, p. 83, doi. 10.1007/s11336-021-09781-2

By:

Lee, Kevin H.;
Chen, Qian;
DeSarbo, Wayne S.;
Xue, Lingzhou

Publication type:

Article

A HIERARCHICAL BAYESIAN MULTIDIMENSIONAL SCALING METHODOLOGY FOR ACCOMMODATING BOTH STRUCTURAL AND PREFERENCE HETEROGENEITY.

Published in:

Psychometrika, 2008, v. 73, n. 3, p. 451, doi. 10.1007/S11336-008-9064-1

By:

JOONWOOK PARK;
DESARBO, WAYNE S.;
LIECHTY, JOHN

Publication type:

Article

A MODEL-BASED APPROACH FOR VISUALIZING THE DIMENSIONAL STRUCTURE OF ORDERED SUCCESSIVE CATEGORIES PREFERENCE DATA.

Published in:

Psychometrika, 2008, v. 73, n. 1, p. 1, doi. 10.1007/s11336-007-9015-2

By:

DESARBO, WAYNE S.;
JOONWOOK PARK;
SCOTT, CRYSTAL J.

Publication type:

Article

FUZZY CLUSTERWISE GENERALIZED STRUCTURED COMPONENT ANALYSIS.

Published in:

Psychometrika, 2007, v. 72, n. 2, p. 181, doi. 10.1007/s11336-005-1314-x

By:

Heungsun Hwang;
DeSarbo, Wayne S.;
Takane, Yoshio

Publication type:

Article

Dynamic strategic groups: deriving spatial evolutionary paths.

Published in:

Strategic Management Journal (Wiley-Blackwell) - 1980 to 2009, 2009, v. 30, n. 13, p. 1420, doi. 10.1002/smj.788

By:

DeSarbo, Wayne S.;
Grewal, Rajdeep;
Wang, Rui

Publication type:

Article

Hybrid strategic groups.

Published in:

Strategic Management Journal (Wiley-Blackwell) - 1980 to 2009, 2008, v. 29, n. 3, p. 293, doi. 10.1002/smj.658

By:

DeSarbo, Wayne S.;
Grewal, Rajdeep

Publication type:

Article

An alternative efficient representation of demand-based competitive asymmetry.

Published in:

Strategic Management Journal (Wiley-Blackwell) - 1980 to 2009, 2007, v. 28, n. 7, p. 755, doi. 10.1002/smj.601

By:

DeSarbo, Wayne S.;
Grewal, Rajdeep

Publication type:

Article

Who competes with whom? A demand-based perspective for identifying and representing asymmetric competition.

Published in:

Strategic Management Journal (Wiley-Blackwell) - 1980 to 2009, 2006, v. 27, n. 2, p. 101, doi. 10.1002/smj.505

By:

DeSarbo, Wayne S.;
Grewal, Rajdeep;
Wind, Jerry

Publication type:

Article

REVISITING THE MILES AND SNOW STRATEGIC FRAMEWORK: UNCOVERING INTERRELATIONSHIPS BETWEEN STRATEGIC TYPES, CAPABILITIES, ENVIRONMENTAL UNCERTAINTY, AND FIRM PERFORMANCE.

Published in:

Strategic Management Journal (Wiley-Blackwell) - 1980 to 2009, 2005, v. 26, n. 1, p. 47, doi. 10.1002/smj.431

By:

Desarbo, Wayne S.;
Benedetto, C. Anthony Di;
Song, Michael;
Sinha, Indrajit

Publication type:

Article

CUSTOMER VALUE ANALYSIS IN A HETEROGENEOUS MARKET.

Published in:

Strategic Management Journal (Wiley-Blackwell) - 1980 to 2009, 2001, v. 22, n. 9, p. 846, doi. 10.1002/smj.191

By:

Desarbo, Wayne S.;
Jedidi, Kamel;
Sinha, Indrajit

Publication type:

Article

A NUMERICAL APPROACH TO DERIVING LONG-RUN EQUILIBRIUM SOLUTIONS IN SPATIAL POSITIONING MODELS.

Published in:

Management Science, 1992, v. 38, n. 1, p. 75, doi. 10.1287/mnsc.38.1.75

By:

Chan Choi, S.;
Desarbo, Wayne S.;
Harker, Patrick T.

Publication type:

Article

PRODUCT POSITIONING UNDER PRICE COMPETITION.

Published in:

Management Science, 1990, v. 36, n. 2, p. 175, doi. 10.1287/mnsc.36.2.175

By:

Choi, S. Chan;
Desarbo, Wayne S.;
Harker, Patrick T.

Publication type:

Article

STRATEGY MAPS: A SPATIAL REPRESENTATION OF INTRA-INDUSTRY COMPETITIVE STRATEGY.

Published in:

Management Science, 1987, v. 33, n. 12, p. 1534, doi. 10.1287/mnsc.33.12.1534

By:

Day, Diana L.;
DeSarbo, Wayne S.;
Oliva, Terence A.

Publication type:

Article

A new approach to country segmentation utilizing multinational diffusion patterns.

Published in:

Journal of Marketing, 1993, v. 57, n. 4, p. 60, doi. 10.2307/1252219

By:

Helsen, Kristiaan;
Jedidi, Kamel;
DeSarbo, Wayne S.

Publication type:

Article

A MARKETER'S GUIDE TO LOG-LINEAR MODELS FOR QUALITATIVE DATA ANALYSIS.

Published in:

Journal of Marketing, 1980, v. 44, n. 3, p. 40, doi. 10.1177/002224298004400305

By:

DeSarbo, Wayne S.;
Hildebrand, David K.

Publication type:

Article

COMPONENTIAL SEGMENTATION IN THE ANALYSIS OF CONSUMER TRADE-OFFS.

Published in:

Journal of Marketing, 1979, v. 43, n. 4, p. 83, doi. 10.2307/1250274

By:

Green, Paul E.;
Desarbo, Wayne S.

Publication type:

Article

OPTIMIZING THE ALLOCATION OF A FIXED RESOURCE: A SIMPLE MODEL AND ITS EXPERIMENTAL TEST.

Published in:

Journal of Marketing, 1979, v. 43, n. 1, p. 51, doi. 10.1177/002224297904300106

By:

Carroll, J. Douglas;
Green, Paul E.;
Desarbo, Wayne S.

Publication type:

Article

The past, present, and future of measurement and methods in marketing analysis.

Published in:

Marketing Letters, 2020, v. 31, n. 2/3, p. 175, doi. 10.1007/s11002-020-09527-7

By:

Ding, Yu;
DeSarbo, Wayne S.;
Hanssens, Dominique M.;
Jedidi, Kamel;
Lynch, John G.;
Lehmann, Donald R.

Publication type:

Article

Market Segment Derivation and Profiling Via a Finite Mixture Model Framework.

Published in:

Marketing Letters, 2002, v. 13, n. 1, p. 17, doi. 10.1023/A:1015059024154

By:

Wedel, Michel;
Desarbo, Wayne S.

Publication type:

Article

Representing Heterogeneity in Consumer Response Models 1996 Choice Conference Participants.

Published in:

Marketing Letters, 1997, v. 8, n. 3, p. 335, doi. 10.1023/A:1007916714911

By:

Desarbo, Wayne S.;
Ansari, Asim;
Chintagunta, Pradeep;
Himmelberg, Charles;
Jedidi, Kamel;
Johnson, Richard;
Kamakura, Wagner;
Lenk, Peter;
Srinivasan, Kannan;
Wedel, Michel

Publication type:

Article