Lost and found: Individual differences in propensity to process visual elements of persuasion.
- Published in:
- Psychology & Marketing, 2019, v. 36, n. 4, p. 266, doi. 10.1002/mar.21177
- By:
- Publication type:
- Article
Works by DeRosia, Eric D.
Results: 8
1
2
Sophisticated but confused: The impact of brand extension and motivation on source confusion.
- Published in:
- Psychology & Marketing, 2011, v. 28, n. 5, p. 457, doi. 10.1002/mar.20396
- By:
- Publication type:
- Article
3
The effectiveness of nonverbal symbolic signs and metaphors in advertisements: An experimental inquiry.
- Published in:
- Psychology & Marketing, 2008, v. 25, n. 3, p. 298, doi. 10.1002/mar.20210
- By:
- Publication type:
- Article
4
Harmful Effects of Mental Imagery and Customer Orientation During New Product Screening.
- Published in:
- Journal of Marketing Research (JMR), 2019, v. 56, n. 4, p. 637, doi. 10.1177/0022243719827963
- By:
- Publication type:
- Article
5
THE STONEWALL METAPHOR: MAKING AN IMPACT WITH TRANSFORMATIVE CONSUMER RESEARCH.
- Published in:
- 2007
- By:
- Publication type:
- Proceeding
6
TRADEMARKS, CONSUMER PSYCHOLOGY, AND THE SOPHISTICATED CONSUMER.
- Published in:
- Emory Law Journal, 2008, v. 57, n. 3, p. 575
- By:
- Publication type:
- Article
7
FIXING EVER-READY: REPAIRING AND STANDARDIZING THE TRADITIONAL SURVEY MEASURE OF CONSUMER CONFUSION.
- Published in:
- Georgia Law Review, 2019, v. 53, n. 2, p. 613
- By:
- Publication type:
- Article
8
Civil Metaphor.
- Published in:
- Marketing Research, 2006, v. 18, n. 1, p. 8
- By:
- Publication type:
- Article