An integrative review of the decoy effect on choice behavior.
- Published in:
- Psychology & Marketing, 2024, v. 41, n. 11, p. 2657, doi. 10.1002/mar.22076
- By:
- Publication type:
- Article
Works by Dawra, Jagrook
Results: 6
1
2
From Trait to Choice: How Regulatory Focus Shapes Store Promotion Usage.
- Published in:
- Journal of Promotion Management, 2024, v. 30, n. 5, p. 842, doi. 10.1080/10496491.2024.2318662
- By:
- Publication type:
- Article
3
The impact of regulatory focus on store promotions: The role of shopping enjoyment.
- Published in:
- Journal of Marketing Communications, 2025, v. 31, n. 2, p. 151, doi. 10.1080/13527266.2023.2224346
- By:
- Publication type:
- Article
4
Fostering a motivational perspective of customer-based brand equity.
- Published in:
- Marketing Review, 2015, v. 15, n. 1, p. 3, doi. 10.1362/146934715X14267608178604
- By:
- Publication type:
- Article
5
Customer Engagement: Conceptualization, Distinctiveness and Testing the Nomological Network.
- Published in:
- Advances in Consumer Research, 2016, v. 44, p. 752
- By:
- Publication type:
- Article
6
Range effect on extremeness aversion.
- Published in:
- Decision (0304-0941), 2018, v. 45, n. 4, p. 345, doi. 10.1007/s40622-018-0197-5
- By:
- Publication type:
- Article