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Patterns of buyer behavior and brand metrics in a "high loyalty" category: Liquor.
- Published in:
- Journal of Consumer Behaviour, 2023, v. 22, n. 5, p. 1173, doi. 10.1002/cb.2198
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- Publication type:
- Article
Brand growth in packaged goods markets: Ten cases with common patterns.
- Published in:
- Journal of Consumer Behaviour, 2016, v. 15, n. 5, p. 475, doi. 10.1002/cb.1595
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- Publication type:
- Article
The net promoter score: What should managers know?
- Published in:
- International Journal of Market Research, 2024, v. 66, n. 2/3, p. 182, doi. 10.1177/14707853231195003
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- Publication type:
- Article
How can each brand's buyer base buy the category at above the average rate?
- Published in:
- International Journal of Market Research, 2022, v. 64, n. 6, p. 703, doi. 10.1177/14707853221104730
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- Publication type:
- Article