Found: 6
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Changing Their Tune: How Consumers' Adoption of Online Streaming Affects Music Consumption and Discovery.
- Published in:
- Marketing Science, 2018, v. 37, n. 1, p. 5, doi. 10.1287/mksc.2017.1051
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- Article
Cross-National Differences in Market Response: Line-Length, Price, and Distribution Elasticities in 14 Indo-Pacific Rim Economies.
- Published in:
- Journal of Marketing Research (JMR), 2022, v. 59, n. 2, p. 251, doi. 10.1177/00222437211058102
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- Publication type:
- Article
The Challenge of Retaining Customers Acquired with Free Trials.
- Published in:
- Journal of Marketing Research (JMR), 2015, v. 52, n. 2, p. 217, doi. 10.1509/jmr.12.0160
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- Publication type:
- Article
Consumer Connectivity in a Complex, Technology-enabled, and Mobile-oriented World with Smart Products.
- Published in:
- Journal of Interactive Marketing, 2017, v. 40, p. 1, doi. 10.1016/j.intmar.2017.06.001
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- Article
Fields of Gold: Scraping Web Data for Marketing Insights.
- Published in:
- Journal of Marketing, 2022, v. 86, n. 5, p. 1, doi. 10.1177/00222429221100750
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- Publication type:
- Article
How Well Does Consumer-Based Brand Equity Align with Sales-Based Brand Equity and Marketing-Mix Response?
- Published in:
- Journal of Marketing, 2017, v. 81, n. 3, p. 1, doi. 10.1509/jm.15.0340
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- Publication type:
- Article