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Mitigation in Marketing: Concept, Definition, and Scope.
- Published in:
- Journal of Marketing Research (JMR), 2024, v. 61, n. 4, p. 587, doi. 10.1177/00222437241256710
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- Publication type:
- Article
Dynamic Customer Value Cocreation in Healthcare.
- Published in:
- Journal of Service Research, 2024, v. 27, n. 2, p. 177, doi. 10.1177/10946705231161758
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- Publication type:
- Article
A Manuscript's Journey Through Peer Review: Insights from Almost 3,000 Editorial Decisions at the Journal of Marketing Research.
- Published in:
- 2023
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- Publication type:
- Editorial
Optimal Microtargeting of Advertising.
- Published in:
- Journal of Marketing Research (JMR), 2023, v. 60, n. 3, p. 564, doi. 10.1177/00222437221116034
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- Publication type:
- Article
Advertising Effectiveness for Multiple Retailer-Brands in a Multimedia and Multichannel Environment.
- Published in:
- Journal of Marketing Research (JMR), 2020, v. 57, n. 3, p. 445, doi. 10.1177/0022243720910104
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- Publication type:
- Article
Delusion in Attribution: Caveats in Using Attribution for Multimedia Budget Allocation.
- Published in:
- Journal of Marketing Research (JMR), 2018, v. 55, n. 5, p. 667, doi. 10.1177/0022243718802845
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- Publication type:
- Article
The Complementarity of Frontline Service Employee Creativity and Attention to Detail in Service Delivery.
- Published in:
- Journal of Service Research, 2018, v. 21, n. 3, p. 365, doi. 10.1177/1094670517746778
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- Publication type:
- Article
Incorporating Emotions into Evaluation and Choice Models: Application to Kmart Australia.
- Published in:
- Marketing Science, 2015, v. 34, n. 6, p. 815, doi. 10.1287/mksc.2015.0954
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- Publication type:
- Article
Where, When, and How Long: Factors That Influence the Redemption of Mobile Phone Coupons.
- Published in:
- Journal of Marketing Research (JMR), 2015, v. 52, n. 5, p. 710, doi. 10.1509/jmr.13.0341
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- Publication type:
- Article
Comparing the Effect of Store Remodeling on New and Existing Customers.
- Published in:
- Journal of Marketing, 2014, v. 78, n. 3, p. 62, doi. 10.1509/jm.13.0272
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- Publication type:
- Article
Selective Halo Effects Arising From Improving the Interpersonal Skills of Frontline Employees.
- Published in:
- Journal of Service Research, 2013, v. 16, n. 4, p. 488, doi. 10.1177/1094670513481406
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- Publication type:
- Article
Comparing the Relative Effectiveness of Advertising Channels: A Case Study of a Multimedia Blitz Campaign.
- Published in:
- 2013
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- Publication type:
- Case Study
The Impact of Tariff Structure on Customer Retention, Usage, and Profitability of Access Services.
- Published in:
- Marketing Science, 2011, v. 30, n. 5, p. 820, doi. 10.1287/mksc.1110.0655
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- Publication type:
- Article
Applying a Dynamic Model of Consumer Choice to Guide Brand Development at Jetstar Airways.
- Published in:
- Marketing Science, 2011, v. 30, n. 4, p. 586, doi. 10.1287/mksc.1100.0619
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- Publication type:
- Article
Modeling Multivariate Distributions Using Copulas: Applications in Marketing.
- Published in:
- Marketing Science, 2011, v. 30, n. 1, p. 4, doi. 10.1287/mksc.1090.0491
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- Publication type:
- Article
Estimation Issues for Copulas Applied to Marketing Data.
- Published in:
- Marketing Science, 2011, v. 30, n. 1, p. 25, doi. 10.1287/mksc.1100.0604
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- Publication type:
- Article
Optimal Internet Media Selection.
- Published in:
- Marketing Science, 2010, v. 29, n. 2, p. 336, doi. 10.1287/mksc.1090.0507
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- Publication type:
- Article
How Often Versus How Long: The Interplay of Contact Frequency and Relationship Duration in Customer-Reported Service Relationship Strength.
- Published in:
- Journal of Service Research, 2009, v. 11, n. 4, p. 371, doi. 10.1177/1094670508331251
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- Publication type:
- Article
Who Wants a Relationship Anyway? Conditions When Consumers Expect a Relationship With Their Service Provider.
- Published in:
- Journal of Service Research, 2008, v. 11, n. 1, p. 43, doi. 10.1177/1094670508319095
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- Publication type:
- Article
The Effect of Competitive Advertising Interference on Sales for Packaged Goods.
- Published in:
- Journal of Marketing Research (JMR), 2008, v. 45, n. 2, p. 211, doi. 10.1509/jmkr.45.2.211
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- Publication type:
- Article
Modeling Page Views Across Multiple Websites with an Application to Internet Reach and Frequency Prediction.
- Published in:
- Marketing Science, 2007, v. 26, n. 3, p. 422, doi. 10.1287/mksc.1060.0226
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- Publication type:
- Article
Factors Affecting Web Site Visit Duration: A Cross-Domain Analysis.
- Published in:
- Journal of Marketing Research (JMR), 2006, v. 43, n. 2, p. 182, doi. 10.1509/jmkr.43.2.182
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- Publication type:
- Article
A Comparison of Online and Offline Consumer Brand Loyalty.
- Published in:
- Marketing Science, 2003, v. 22, n. 4, p. 461, doi. 10.1287/mksc.22.4.461.24907
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- Publication type:
- Article
How Firms Relate to Their Markets: An Empirical Examination of Contemporary Marketing Practices.
- Published in:
- Journal of Marketing, 2002, v. 66, n. 3, p. 33, doi. 10.1509/jmkg.66.3.33.18500
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- Publication type:
- Article
Optimal Pricing of New Subscription Services: Analysis of a Market Experiment.
- Published in:
- Marketing Science, 2002, v. 21, n. 2, p. 119, doi. 10.1287/mksc.21.2.119.147
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- Publication type:
- Article
Marketing-Mix Variables and the Diffusion of Successive Generations of a Technological Innovation.
- Published in:
- Journal of Marketing Research (JMR), 2001, v. 38, n. 4, p. 501, doi. 10.1509/jmkr.38.4.501.18907
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- Publication type:
- Article
Optimizing Television Program Schedules Using Choice Modeling.
- Published in:
- Journal of Marketing Research (JMR), 2001, v. 38, n. 3, p. 298, doi. 10.1509/jmkr.38.3.298.18867
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- Publication type:
- Article
Implementing a Customer Relationship Strategy: The Asymmetric Impact of Poor Versus Excellent Execution.
- Published in:
- Journal of the Academy of Marketing Science, 2000, v. 28, n. 3, p. 375, doi. 10.1177/0092070300283006
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- Publication type:
- Article
Inconsistent Performance During the Service Encounter: What's a Good Start Worth?
- Published in:
- Journal of Service Research, 1999, v. 1, n. 3, p. 227, doi. 10.1177/109467059913004
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- Publication type:
- Article
Customer Heterogeneity in Service Management.
- Published in:
- Journal of Service Research, 1998, v. 1, n. 2, p. 129, doi. 10.1177/109467059800100203
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- Publication type:
- Article
Wearout Effects in Target Marketing.
- Published in:
- Marketing Letters, 1996, v. 7, n. 3, p. 275, doi. 10.1007/BF00435743
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- Publication type:
- Article
Media Exposure in Target Markets.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 1993, v. 15, n. 1, p. 77, doi. 10.1080/10641734.1993.10504996
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- Publication type:
- Article
A Canonical Expansion Model for Multivariate Media Exposure Distributions: A Generalization of the "Duplication of Viewing Law"
- Published in:
- Journal of Marketing Research (JMR), 1991, v. 28, n. 3, p. 361, doi. 10.2307/3172872
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- Publication type:
- Article
An Approximate Log-Linear Model for Predicting Magazine Audiences.
- Published in:
- Journal of Marketing Research (JMR), 1989, v. 26, n. 4, p. 473, doi. 10.2307/3172767
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- Publication type:
- Article
A Log-Linear Model for Predicting Magazine Audiences.
- Published in:
- Journal of Marketing Research (JMR), 1988, v. 25, n. 4, p. 356, doi. 10.2307/3172946
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- Publication type:
- Article