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Strategic Orientation: Market Changer or Market Defender?
- Published in:
- Journal of Macromarketing, 2023, v. 43, n. 1, p. 5, doi. 10.1177/02761467221134024
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- Publication type:
- Article
MILLENNIALS' PURCHASING RESPONSE TO CSR BEHAVIOR.
- Published in:
- Marketing Management Journal, 2018, v. 28, n. 1, p. 14
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- Publication type:
- Article
Multidyadic Industrial Channels: Understanding Component Supplier Profits and Original Equipment Manufacturer Behavior.
- Published in:
- Journal of Marketing, 2014, v. 78, n. 4, p. 59, doi. 10.1509/jm.13.0174
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- Publication type:
- Article