Found: 89
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How Consumers Respond to Embarrassing Service Encounters: A Dehumanization Perspective.
- Published in:
- Journal of Marketing Research (JMR), 2023, v. 60, n. 4, p. 646, doi. 10.1177/00222437221130721
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- Publication type:
- Article
The Upside of Negative: Social Distance in Online Reviews of Identity-Relevant Brands.
- Published in:
- Journal of Marketing, 2022, v. 86, n. 6, p. 70, doi. 10.1177/00222429221074704
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- Publication type:
- Article
Leveraging Creativity in Charity Marketing: The Impact of Engaging in Creative Activities on Subsequent Donation Behavior.
- Published in:
- Journal of Marketing, 2022, v. 86, n. 5, p. 79, doi. 10.1177/00222429211037587
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- Publication type:
- Article
Above the Scam: Moral Elevation Reduces Gullibility.
- Published in:
- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2022, v. 32, n. 3, p. 466, doi. 10.1002/jcpy.1259
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- Publication type:
- Article
Reimagining marketing strategy: driving the debate on grand challenges.
- Published in:
- 2022
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- Publication type:
- Editorial
The Signal Value of Crowdfunded Products.
- Published in:
- Journal of Marketing Research (JMR), 2021, v. 58, n. 4, p. 644, doi. 10.1177/00222437211012451
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- Publication type:
- Article
Marketers Project Their Personal Preferences onto Consumers: Overcoming the Threat of Egocentric Decision Making.
- Published in:
- Journal of Marketing Research (JMR), 2021, v. 58, n. 3, p. 456, doi. 10.1177/0022243721998378
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- Publication type:
- Article
Constraining Ideas: How Seeing Ideas of Others Harms Creativity in Open Innovation.
- Published in:
- Journal of Marketing Research (JMR), 2021, v. 58, n. 1, p. 95, doi. 10.1177/0022243720964429
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- Publication type:
- Article
A Little Piece of Me: When Mortality Reminders Lead to Giving to Others.
- Published in:
- Journal of Consumer Research, 2020, v. 47, n. 3, p. 431, doi. 10.1093/jcr/ucaa020
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- Publication type:
- Article
Successfully Communicating a Cocreated Innovation.
- Published in:
- Journal of Marketing, 2019, v. 83, n. 4, p. 38, doi. 10.1177/0022242919841039
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- Publication type:
- Article
Creativity: Past, present, and future.
- Published in:
- Consumer Psychology Review, 2019, v. 2, n. 1, p. 30, doi. 10.1002/arcp.1044
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- Publication type:
- Article
“What You See, Is What You Get?” Guidelines for Influencing Consumers' Perceptions of Consumer Durables through Product Appearance.
- Published in:
- Journal of Product Innovation Management, 2018, v. 35, n. 3, p. 309, doi. 10.1111/jpim.12403
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- Publication type:
- Article
The impact of a sales team’s perceived entitativity on customer satisfaction.
- Published in:
- Journal of the Academy of Marketing Science, 2018, v. 46, n. 2, p. 190, doi. 10.1007/s11747-017-0573-2
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- Publication type:
- Article
Standards of Beauty: The Impact of Mannequins in the Retail Context.
- Published in:
- Journal of Consumer Research, 2018, v. 44, n. 5, p. 974, doi. 10.1093/jcr/ucx072
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- Publication type:
- Article
Making Sense from (Apparent) Senselessness: The JCR Lens.
- Published in:
- Journal of Consumer Research, 2017, v. 44, n. 4, p. 719, doi. 10.1093/jcr/ucx097
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- Publication type:
- Article
The Benefit of Becoming Friends: Complaining After Service Failures Leads Customers with Strong Ties to Increase Loyalty.
- Published in:
- Journal of Marketing, 2017, v. 81, n. 6, p. 79, doi. 10.1509/jm.16.0125
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- Publication type:
- Article
“Our” brand's failure leads to “their” product derogation.
- Published in:
- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2017, v. 27, n. 4, p. 466, doi. 10.1016/j.jcps.2017.04.002
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- Publication type:
- Article
Social-Recognition versus Financial Incentives? Exploring the Effects of Creativity-Contingent External Rewards on Creative Performance.
- Published in:
- Journal of Consumer Research, 2017, v. 44, n. 3, p. 536, doi. 10.1093/jcr/ucx062
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- Publication type:
- Article
Refining the tightness and looseness framework with a consumer lens.
- Published in:
- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2017, v. 27, n. 3, p. 392, doi. 10.1016/j.jcps.2017.03.005
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- Publication type:
- Article
The Dark Side of Scarcity Promotions: How Exposure to Limited-Quantity Promotions Can Induce Aggression.
- Published in:
- Journal of Consumer Research, 2017, v. 43, n. 5, p. 683, doi. 10.1093/jcr/ucw056
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- Publication type:
- Article
Wealth and Welfare: Divergent Moral Reactions to Ethical Consumer Choices.
- Published in:
- Journal of Consumer Research, 2016, v. 42, n. 6, p. 879, doi. 10.1093/jcr/ucv096
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- Publication type:
- Article
When Do Consumers Avoid Imperfections? Superficial Packaging Damage as a Contamination Cue.
- Published in:
- Journal of Marketing Research (JMR), 2016, v. 53, n. 1, p. 110, doi. 10.1509/jmr.12.0388
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- Publication type:
- Article
It's Not You, It's Me: Consequences of Charitable Support Allocation on Consumer Prosocial Identity and Subsequent Support Behaviors.
- Published in:
- 2016
- By:
- Publication type:
- Abstract
Why and When Consumers Prefer Products of User-Driven Firms: A Social Identification Account.
- Published in:
- Management Science, 2015, v. 61, n. 8, p. 1978, doi. 10.1287/mnsc.2014.1999
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- Publication type:
- Article
Can Hand Washing Influence Hedonic Food Consumption?
- Published in:
- Psychology & Marketing, 2015, v. 32, n. 7, p. 742, doi. 10.1002/mar.20814
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- Publication type:
- Article
Managerial Empathy Facilitates Egocentric Predictions of Consumer Preferences.
- Published in:
- Journal of Marketing Research (JMR), 2015, v. 52, n. 2, p. 235, doi. 10.1509/jmr.13.0296
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- Publication type:
- Article
Optimal Visualization Aids and Temporal Framing for New Products.
- Published in:
- Journal of Consumer Research, 2014, v. 41, n. 4, p. 1137, doi. 10.1086/678485
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- Publication type:
- Article
Should the Devil Sell Prada? Retail Rejection Increases Aspiring Consumers’ Desire for the Brand.
- Published in:
- Journal of Consumer Research, 2014, v. 41, n. 3, p. 590, doi. 10.1086/676980
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- Publication type:
- Article
How source cues impact consumer evaluations of direct and indirect persuasion attempts.
- Published in:
- Canadian Journal of Administrative Sciences (John Wiley & Sons, Inc.), 2014, v. 31, n. 1, p. 35, doi. 10.1002/cjas.1271
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- Publication type:
- Article
The Dark Side of Marketing Tactics: Scarcity Promotions Induce Aggressive Behavior.
- Published in:
- 2014
- By:
- Publication type:
- Abstract
The flip side of vanity sizing: How consumers respond to and compensate for larger than expected clothing sizes.
- Published in:
- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2014, v. 24, n. 1, p. 70, doi. 10.1016/j.jcps.2013.07.003
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- Publication type:
- Article
Seeking the Ideal Level of Design Newness: Consumer Response to Radical and Incremental Product Design.
- Published in:
- Journal of Product Innovation Management, 2013, v. 30, p. 34, doi. 10.1111/jpim.12062
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- Publication type:
- Article
Consumer Reaction to Unearned Preferential Treatment.
- Published in:
- Journal of Consumer Research, 2013, v. 40, n. 3, p. 412, doi. 10.1086/670765
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- Publication type:
- Article
All That Is Users Might Not Be Gold: How Labeling Products as User Designed Backfires in the Context of Luxury Fashion Brands.
- Published in:
- Journal of Marketing, 2013, v. 77, n. 5, p. 75, doi. 10.1509/jm.11.0330
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- Publication type:
- Article
I'll Have What She's Having: Effects of Social Influence and Body Type on the Food Choices of Others.
- Published in:
- Journal of Consumer Research, 2013, p. S61, doi. 10.1086/644611
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- Publication type:
- Article
Do the Crime, Always Do the Time? Insights into Consumer-to-Consumer Punishment Decisions.
- Published in:
- Journal of Consumer Research, 2013, v. 40, n. 1, p. 64, doi. 10.1086/668641
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- Publication type:
- Article
Innovation Aesthetics: The Relationship between Category Cues, Categorization Certainty, and Newness Perceptions.
- Published in:
- Journal of Product Innovation Management, 2013, v. 30, n. 2, p. 192, doi. 10.1111/j.1540-5885.2012.00995.x
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- Publication type:
- Article
Food Decision Making.
- Published in:
- Journal of Consumer Research, 2013, v. 39, n. 5, p. iv, doi. 10.1086/669343
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- Publication type:
- Article
Imagination Difficulty and New Product Evaluation.
- Published in:
- Journal of Product Innovation Management, 2012, v. 29, p. 76, doi. 10.1111/j.1540-5885.2012.00951.x
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- Publication type:
- Article
Narrative Transportation in Concept Tests for Really New Products: The Moderating Effect of Reader-Protagonist Similarity Narrative Transportation in Concept Tests for Really New Products: The Moderating Effect of Reader-Protagonist Similarity.
- Published in:
- Journal of Product Innovation Management, 2012, v. 29, p. 157, doi. 10.1111/j.1540-5885.2012.00961.x
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- Publication type:
- Article
Unconscious creativity: When can unconscious thought outperform conscious thought?
- Published in:
- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2012, v. 22, n. 4, p. 573, doi. 10.1016/j.jcps.2012.04.002
- By:
- Publication type:
- Article
Self-Threat and Product Failure: How Internal Attributions of Blame Affect Consumer Complaining Behavior.
- Published in:
- Journal of Marketing Research (JMR), 2012, v. 49, n. 5, p. 670, doi. 10.1509/jmr.11.0169
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- Publication type:
- Article
The Innovation Effect of User Design: Exploring Consumers' Innovation Perceptions of Firms Selling Products Designed by Users.
- Published in:
- Journal of Marketing, 2012, v. 76, n. 5, p. 18, doi. 10.1509/jm.10.0462
- By:
- Publication type:
- Article
Social Information in the Retail Environment: The Importance of Consumption Alignment, Referent Identity, and Self-Esteem.
- Published in:
- Journal of Consumer Research, 2012, v. 38, n. 5, p. 860, doi. 10.1086/660918
- By:
- Publication type:
- Article
When Empathic Managers Become Consumers: A Self-Referential Bias.
- Published in:
- 2012
- By:
- Publication type:
- Abstract
Focus!! Creative Success Is Enjoyed Through Restricted Choice.
- Published in:
- Journal of Marketing Research (JMR), 2011, v. 48, n. 6, p. 996, doi. 10.1509/jmr.10.0407
- By:
- Publication type:
- Article
Deceptive Strategic Identity Support: Misrepresentation of Information to Protect Another Individual's Public Self-Image.
- Published in:
- Journal of Applied Social Psychology, 2011, v. 41, n. 11, p. 2753, doi. 10.1111/j.1559-1816.2011.00843.x
- By:
- Publication type:
- Article
Facilitating and Rewarding Creativity During New Product Development.
- Published in:
- Journal of Marketing, 2011, v. 75, n. 4, p. 53, doi. 10.1509/jmkg.75.4.53
- By:
- Publication type:
- Article
It's the Mind-Set That Matters: The Role of Construal Level and Message Framing in Influencing Consumer Efficacy and Conservation Behaviors.
- Published in:
- Journal of Marketing Research (JMR), 2011, v. 48, n. 3, p. 472, doi. 10.1509/jmkr.48.3.472
- By:
- Publication type:
- Article
Clarity in Defining Product Design: Inspiring Research Opportunities for the Design Process.
- Published in:
- Journal of Product Innovation Management, 2011, v. 28, n. 3, p. 425, doi. 10.1111/j.1540-5885.2011.00816.x
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- Publication type:
- Article