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A COMPARED ANALISYS OF THE BUSINESS ENVIRONMENT IN THE EUROPEAN UNION AND THE USA FROM THE MARKETING POINT OF VIEW.
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- Knowledge Horizons / Orizonturi ale Cunoasterii, 2014, v. 6, n. 2, p. 54
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- Article
THE ROLE OF DATABASE MARKETING IN THE OPERATIONALIZATION OF THE SERVICES RELATIONSHIP MARKETING.
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- Management & Marketing Journal, 2010, v. 8, n. 1, p. 15
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- Article
BALANCE SCORECARD -- A NEW TOOL FOR STRATEGIC MANAGEMENT.
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- Buletin Stiintific, 2009, v. 14, n. 2, p. 37
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- Article
CUSTOMER RELATIONSHIP MANAGEMENT - A NEW METHOD OF TARGETING THE 21ST CENTURY CONSUMERS.
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- Annals of the University of Petrosani Economics, 2009, v. 9, n. 3, p. 255
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- Article
ON INTERNAL MARKETING -- CONCEPT, MODELS, ADVANTAGES AND DISADVANTAGES.
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- Revista Economică, 2018, v. 70, n. 5, p. 53
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- Article
AN ANALYSIS OF THE MARKETING SCIENTIFIC RESEARCH IN ROMANIA.
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- Revista Economică, 2017, v. 69, n. 5, p. 35
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- Article
ONLINE SOCIAL NETWORKING SITES IN PERSONAL AND PROFESSIONAL LIFE - A MARKETING RESEARCH.
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- Revista Economică, 2016, v. 68, n. 3, p. 57
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- Article
CORPORATE SOCIAL RESPONSIBILITY AND MARKETING COMMUNICATION.
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- Revista Economică, 2016, v. 68, n. 2, p. 86
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- Article
UNDERSTANDING THE ONLINE CONSUMER BEHAVIOUR AND THE USAGE OF THE INTERNET AS A BUSINESS ENVIRONMENT - A MARKETING RESEARCH.
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- Revista Economică, 2015, v. 67, n. 3, p. 63
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- Article
RESEARCH ON STUDENTS' PERCEPTION OF ONLINE EDUCATIONAL SERVICES.
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- Revista Economică, 2015, v. 67, n. 1, p. 45
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- Article
QUALITATIVE MARKETING RESEARCH ON THE INFLUENCES OF ONLINE SOCIAL NETWORKING SITES ON CONSUMERS.
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- Revista Economică, 2014, v. 66, n. 1, p. 117
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- Article
MODELING TRUST TO STUDY CONSUMERS' ACCEPTANCE OF ONLINE SHOPPING.
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- Revista Economică, 2013, v. 65, n. 2, p. 72
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- Article
MODELLING EMPLOYEE ENGAGEMENT IN RELATION TO CSR PRACTICES AND EMPLOYEE SATISFACTION.
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- Revista Economică, 2013, v. 65, n. 1, p. 21
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- Article
DISCOVERING SOCIAL MEDIA BEHAVIOR PATTERNS IN ORDER TO IMPROVE THE MARKETING STRATEGY IN THE CURRENT CHAOTIC ENVIRONMENT.
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- Revista Economică, 2012, v. 64, n. 6, p. 24
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- Article
Romanian healthcare market analysis - the basis of applying marketing optics at the private healthcare providers' level.
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- Romanian Journal of Marketing, 2013, n. 3, p. 32
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- Article
Studierea pieţei serviciilor medicale din România - fundamentul operaţionalizării opticii de marketing la nivelul furnizorilor de servicii medicale private.
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- Romanian Journal of Marketing, 2013, n. 3, p. 23
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- Article
Employee feedback - condition for their retention and loyalty.
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- Romanian Journal of Marketing, 2012, n. 3, p. 11
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- Article
Feedback-ul de la angajaţi - condiţie a păstrării şi fdelizării acestora.
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- Romanian Journal of Marketing, 2012, n. 3, p. 2
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- Article
Measuring the dependence of psychological and behavioural effects within the value chain analysis.
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- Romanian Journal of Marketing, 2012, n. 1, p. 19
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- Article
Mäsurarea dependenţei efectelor psihologice şi comportamentale în cadrul analizei lanţului valorii.
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- Romanian Journal of Marketing, 2012, n. 1, p. 9
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- Article
USAGE OF THE ONLINE BY THE YOUNG INDIVIDUALS AND YOUNG ADULTS. A CASE STUDY OF THE ROMANIAN INTERNET USAGE.
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- Annales Universitatis Apulensis - Series Oeconomica, 2019, v. 21, n. 1, p. 32
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- Article
THE CONSUMER CONFIDENCE REPORT - A TOOL FOR DEVELOPING MARKETING STRATEGIES DESIGNED FOR THE ONLINE ENVIRONMENT.
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- Annales Universitatis Apulensis - Series Oeconomica, 2017, v. 19, n. 2, p. 34, doi. 10.29302/oeconomica.2017.19.2.3
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- Article
ANALYZING INTERNET USAGE AND ONLINE SHOPPING FOR INTERNATIONAL CONSUMERS.
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- Annales Universitatis Apulensis - Series Oeconomica, 2014, v. 16, n. 2, p. 133
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- Article
USING ONLINE SOCIAL NETWORKING SITES FOR DOING BUSINESS - A MARKETING RESEARCH.
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- Annales Universitatis Apulensis - Series Oeconomica, 2014, v. 16, n. 2, p. 48
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- Article
Directly estimating the private healthcare services demand in Romania.
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- Journal of International Studies (2071-8330), 2014, v. 7, n. 3, p. 55, doi. 10.14254/2071-8330.2014/7-3/5
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- Article
Cercetarea valorii percepute a consumatorilor - contextul unei librării.
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- Romanian Journal of Marketing, 2016, n. 3, p. 12
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- Article
Employee Satisfaction Measurement - Part of Internal Marketing.
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- Review of International Comparative Management / Revista de Management Comparat International, 2012, v. 13, n. 1, p. 37
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- Article
MODELLING THE INFLUENCES OF ONLINE SOCIAL NETWORKS ON CONSUMERS' BUYING BEHAVIOUR.
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- Economic Computation & Economic Cybernetics Studies & Research, 2018, v. 52, n. 2, p. 5, doi. 10.24818/18423264/52.2.18.01
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- Article
RELATIONSHIP MARKETING -- EMPIRICAL EVIDENCE FROM THE ROMANIAN PETROL FILLING STATION MARKET.
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- Economic Computation & Economic Cybernetics Studies & Research, 2015, v. 49, n. 3, p. 36
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- Article
EXPLORING CONSUMER ENGAGEMENT IN AN E-SETTING: A QUALITATIVE RESEARCH OF MARKETING EXECUTIVES.
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- Economic Computation & Economic Cybernetics Studies & Research, 2014, v. 48, n. 2, p. 1
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- Article