Found: 14
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The History and Evolution of the Market for 'Delebs' (Dead Celebrities).
- Published in:
- Atlantic Marketing Journal, 2019, v. 8, n. 1, p. 1
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- Publication type:
- Article
'Delebs' (dead celebrities): Why some succeed and some fail.
- Published in:
- Journal of Customer Behaviour, 2017, v. 16, n. 2, p. 161, doi. 10.1362/147539217X14909732699543
- By:
- Publication type:
- Article
The market for 'Delebs' (dead celebrities): A revenue analysis.
- Published in:
- Journal of Customer Behaviour, 2016, v. 15, n. 4, p. 395, doi. 10.1362/147539216X14811340257178
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- Publication type:
- Article
A Comprehensive Typology of Prepurchase, External Information Searchers.
- Published in:
- Psychology & Marketing, 2016, v. 33, n. 11, p. 982, doi. 10.1002/mar.20933
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- Publication type:
- Article
Decoded: The Science Behind Why We Buy.
- Published in:
- 2016
- By:
- Publication type:
- Book Review
Dead Celebrity (Deleb) Use in Marketing: An Initial Theoretical Exposition.
- Published in:
- Psychology & Marketing, 2016, v. 33, n. 7, p. 486, doi. 10.1002/mar.20892
- By:
- Publication type:
- Article
A Comprehensive Typology of Ethnic Identities: Implications for Marketing and Public Policy.
- Published in:
- Journal of Public Policy & Marketing, 2015, v. 34, n. 2, p. 173, doi. 10.1509/jppm.10.087
- By:
- Publication type:
- Article
The Effect of Susceptibility to Interpersonal Influence on the Pre-purchase External Information-Search Tendencies of Chinese-Americans.
- Published in:
- International Journal of China Marketing, 2012, v. 3, n. 1, p. 120
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- Publication type:
- Article
The Use of Images of Dead Celebrities in Advertising-History, Growth Factors, Theory, Legality, Ethics and Recommendations.
- Published in:
- 2007
- By:
- Publication type:
- Abstract
Retail Redlining: Definition, Theory, Typology, and Measurement.
- Published in:
- Journal of Macromarketing, 2005, v. 25, n. 2, p. 175, doi. 10.1177/0276146705280632
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- Publication type:
- Article
Competitive Paper Session: Grief, Loss, and Tragedy.
- Published in:
- Advances in Consumer Research, 2004, v. 31, n. 1, p. 611
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- Publication type:
- Article
The Effects of Immigration on the Tastes and Preferences in Food of the Native-born Consumer.
- Published in:
- Advances in Consumer Research, 2002, v. 29, n. 1, p. 242
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- Publication type:
- Article
A CROSS-CULTURAL RE-ASSESSMENT OF THE "CONSUMER SUSCEPTIBILITY TO INTERPERSONAL INFLUENCE" TRAIT.
- Published in:
- Marketing Management Journal, 2001, v. 11, n. 1, p. 1
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- Publication type:
- Article
A Cross-Cultural Validation of the Consumer Susceptibility to Interpersonal Influence Scale.
- Published in:
- 1999
- By:
- Publication type:
- Abstract