Found: 18
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Online Advertising: An Investigation of Factors Affecting Positive Attitude among the Malays in Malaysia.
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- Asian Journal of Business Research, 2016, v. 6, n. 2, p. 70, doi. 10.14707/ajbr.160027
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- Article
Editorial.
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- Asian Journal of Business Research, 2016, v. 6, n. 1, p. i
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- Article
Editorial.
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- Asian Journal of Business Research, 2016, v. 6, n. 2, p. i
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- Publication type:
- Article
Editorial.
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- Asian Journal of Business Research, 2015, v. 5, n. 2, p. i
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- Article
DIMENSIONALITY OF ORGANIZATIONAL COMMITMENT TO CHANGE IN TERTIARY EDUCATION INSTITUTIONS IN MALAYSIA.
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- Journal of Academic Research in Economics, 2010, v. 2, n. 3, p. 311
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- Article
Intention to Use Instagram by Generation Cohorts: The Perspective of Developing Markets.
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- Global Business & Management Research, 2016, v. 8, n. 1, p. 43
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- Article
A Qualitative Inquiry into the formation of Generational Cohorts: a Case of an Emerging Market.
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- Journal of Economics & Business Research, 2015, v. 21, n. 1, p. 126
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- Article
CAN ETHNICALLY TARGETED ADVERTISING WORK FOR MALAY ADOLESCENTS?: THE MODERATING ROLE OF THE STRENGTH OF ETHNIC IDENTITY.
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- Asian Academy of Management Journal, 2012, v. 17, n. 1, p. 13
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- Article
A Postura de Jovens Adultos Frente à Publicidade: uma análise multigrupo por etnias
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- Revista Brasileira de Gestão de Negócios, 2015, v. 17, n. 54, p. 769, doi. 10.7819/rbgn.v17i54.1777
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- Article
Young Adults' Attitude towards Advertising: A Multi-Group Analysis by Ethnicity.
- Published in:
- Revista Brasileira de Gestão de Negócios, 2015, v. 17, n. 54, p. 769, doi. 10.7819/rbgn.v17i54.1777
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- Article
GENERATIONAL COHORTS AND THEIR ATTITUDES TOWARD ADVERTISING.
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- Market / Trziste, 2013, v. 25, n. 2, p. 143
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- Article
PAKISTANI CHILDRENS' VIEWS OF TV ADVERTISING.
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- Market / Trziste, 2012, v. 24, n. 2, p. 245
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- Article
ATTITUDE TOWARDS ADVERTISING AMONG YOUNG ADULTS: A COMPARATIVE STUDY BY ETHNICITY.
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- International Journal of Business & Society, 2015, v. 16, n. 3, p. 397
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- Article
DETERMINING ATTITUDINAL BELIEFS ABOUT CONTROVERSIAL ADVERTISING.
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- International Journal of Business & Society, 2014, v. 15, n. 3, p. 465
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- Article
TESTING REAL WORLD ADVERTISEMENTS LANGUAGE CUES IMPACT ON DOMINANT AND NON-DOMINANT ETHNIC GROUPS: COMPARING MALAYS AND INDIANS IN MALAYSIA.
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- International Journal of Business & Society, 2010, v. 11, n. 2, p. 71
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- Article
Satisfaction and Loyalty: Customer Perceptions of Malaysian Telecommunication Service Providers.
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- ICFAI Journal of Services Marketing, 2009, v. 7, n. 1, p. 6
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- Article
Measuring Pakistani Mobile Cellular Customer Satisfaction.
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- ICFAI Journal of Services Marketing, 2008, v. 6, n. 1, p. 40
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- Publication type:
- Article
Why Malaysians Join and Stay on in a Multi-Level Marketing Company.
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- ICFAI Journal of Services Marketing, 2007, v. 5, n. 4, p. 37
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- Article