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L'anglicisation du champ publicitaire: Une étude exploratoire des résistances à un mode communicationnel qui fait mode.
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- Management international / International Management / Gestiòn Internacional, 2024, v. 28, n. 1, p. 10, doi. 10.59876/a-3jt2-ghtd
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Discours et pratiques en matière de stratégie carbone : le cas de la grande distribution intégrée en France.
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- Management international / International Management / Gestiòn Internacional, 2016, v. 20, n. 4, p. 26, doi. 10.7202/1051673ar
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- Article
Segmenting Markets Based on Social Representations: The Case of Food Products.
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- Décisions Marketing, 2021, n. 103, p. 159, doi. 10.3917/dm.103.0159
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- Article