Into the virtual worlds: conceptualizing the consumer‐avatar journey in virtual environments.
- Published in:
- Psychology & Marketing, 2025, v. 42, n. 2, p. 374, doi. 10.1002/mar.22129
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- Publication type:
- Article
Works by Cowan, Kirsten
Results: 12
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2
Vibrotactile feedback in m‐commerce: Stimulating perceived control and perceived ownership to increase anticipated satisfaction.
- Published in:
- Psychology & Marketing, 2024, v. 41, n. 8, p. 1748, doi. 10.1002/mar.22008
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- Publication type:
- Article
3
Does LinkedIn cause imposter syndrome? An empirical examination of well‐being and consumption‐related effects.
- Published in:
- Psychology & Marketing, 2024, v. 41, n. 3, p. 492, doi. 10.1002/mar.21926
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- Publication type:
- Article
4
Privacy concerns when using augmented reality face filters? Explaining why and when use avoidance occurs.
- Published in:
- Psychology & Marketing, 2021, v. 38, n. 10, p. 1799, doi. 10.1002/mar.21576
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- Publication type:
- Article
5
Who is the 'Self' that Buys?: An Exploratory Examination of Imaginative Consumption and Explanation of Opinion Leadership.
- Published in:
- Psychology & Marketing, 2014, v. 31, n. 11, p. 1008, doi. 10.1002/mar.20749
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- Publication type:
- Article
6
Insights for Advertisers on Immersive Technologies: The Future of Ads Using VR, AR, MR and the Metaverse.
- Published in:
- Journal of Advertising Research (Taylor & Francis), 2024, v. 64, n. 3, p. 249, doi. 10.2501/JAR-2024-023
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- Publication type:
- Article
7
Update on lab regulatory preparedness for inspections.
- Published in:
- Medical Laboratory Observer (MLO), 2010, v. 42, n. 4, p. 18
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- Publication type:
- Article
8
Consequences of Moral Transgressions: How Regulatory Focus Orientation Motivates or Hinders Moral Decoupling.
- Published in:
- Journal of Business Ethics, 2021, v. 170, n. 1, p. 115, doi. 10.1007/s10551-019-04268-8
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- Publication type:
- Article
9
A review of the relationships and impact of market orientation and market positioning on organisational performance.
- Published in:
- Journal of Strategic Marketing, 2013, v. 21, n. 6, p. 499, doi. 10.1080/0965254X.2013.804857
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- Publication type:
- Article
10
Green spirit: consumer empathies for green apparel.
- Published in:
- International Journal of Consumer Studies, 2014, v. 38, n. 5, p. 493, doi. 10.1111/ijcs.12125
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- Publication type:
- Article
11
Followers and the Impact of Social Media Influencers: A Construal Level Perspective.
- Published in:
- Advances in Consumer Research, 2020, v. 48, p. 293
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- Publication type:
- Article
12
Marketing Practices of Rural Micro and Small Businesses in Ghana.
- Published in:
- Journal of Macromarketing, 2018, v. 38, n. 1, p. 29, doi. 10.1177/0276146717741067
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- Publication type:
- Article