Believe It or Not: Persuasion, Manipulation and Credibility of Guilt Appeals.
- Published in:
- Advances in Consumer Research, 1999, v. 26, n. 1, p. 288
- By:
- Publication type:
- Article
Works by Coulter, Robin Higie
Results: 3
1
2
Using The Zaltman Metaphor Elicitation Technique to Understand Brand Images.
- Published in:
- Advances in Consumer Research, 1994, v. 21, n. 1, p. 501
- By:
- Publication type:
- Article
3
A Test of Prescriptive Advice from the Rossiter-Percy Advertising Planning Grid Using Radio Commercials.
- Published in:
- Advances in Consumer Research, 1994, v. 21, n. 1, p. 276
- By:
- Publication type:
- Article