Believe It or Not: Persuasion, Manipulation and Credibility of Guilt Appeals.
- Published in:
- Advances in Consumer Research, 1999, v. 26, n. 1, p. 288
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- Publication type:
- Article
Works matching AU Coulter, Robin Higie
Results: 3
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Using The Zaltman Metaphor Elicitation Technique to Understand Brand Images.
- Published in:
- Advances in Consumer Research, 1994, v. 21, n. 1, p. 501
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- Publication type:
- Article
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A Test of Prescriptive Advice from the Rossiter-Percy Advertising Planning Grid Using Radio Commercials.
- Published in:
- Advances in Consumer Research, 1994, v. 21, n. 1, p. 276
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- Publication type:
- Article