Found: 6
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Towards a better application of brand values.
- Published in:
- Journal of Brand Strategy, 2021, v. 10, n. 2, p. 158, doi. 10.69554/nyhk9662
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- Article
What is brand personality? A historical and prescriptive account.
- Published in:
- Journal of Brand Strategy, 2021, v. 9, n. 4, p. 466, doi. 10.69554/iosl2213
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- Publication type:
- Article
Really That Sustainable? Exploring Costa Ricans' Green Product Involvement.
- Published in:
- Journal of Macromarketing, 2023, v. 43, n. 2, p. 215, doi. 10.1177/02761467231153573
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- Article
Social Consequences of Nascent Markets: Emergence and Growth of Begging in 1859-1880 Denver.
- Published in:
- Journal of Macromarketing, 2020, v. 40, n. 2, p. 237, doi. 10.1177/0276146719894629
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- Article
LUXURY SERVICE SCALING: MODELLING MILLENNIAL AND GEN Z CONSUMER VALUE PERCEPTIONS.
- Published in:
- Journal of Services Research, 2023, v. 23, n. 2, p. 180
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- Publication type:
- Article
Addressing Construct Intensity in Entrepreneurship: Log-Transformed Guttman Scaling with Need for Achievement as Exemplar.
- Published in:
- Entrepreneurship Research Journal, 2021, v. 11, n. 1, p. 1, doi. 10.1515/erj-2018-0125
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- Article