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TRADE-OFFS IN ATTRIBUTE LEVELS MADE BY ECOLOGICALLY CONCERNED AND UNCONCERNED CONSUMERS WHEN BUYING DETERGENTS.
- Published in:
- Advances in Consumer Research, 1981, v. 8, n. 1, p. 624
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- Publication type:
- Article
THE ROLE OF SEX ROLE SELF-CONCEPT IN MASCULINE AND FEMININE PRODUCT PERCEPTIONS.
- Published in:
- Advances in Consumer Research, 1979, v. 6, n. 1, p. 599
- By:
- Publication type:
- Article
Consumer Behavior and Psychological Reactance.
- Published in:
- Journal of Consumer Research, 1980, v. 6, n. 4, p. 389, doi. 10.1086/208782
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- Publication type:
- Article