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Moving the stakeholder journey forward.
- Published in:
- Journal of the Academy of Marketing Science, 2023, v. 51, n. 1, p. 23, doi. 10.1007/s11747-022-00878-3
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- Article
Customer Journey Value: A Conceptual Framework.
- Published in:
- Journal of Creating Value, 2023, v. 9, n. 1, p. 8, doi. 10.1177/23949643231157155
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- Article
Proactive Service Recovery Performance in Emerging (vs. Developed) Market-Based Firms: The Role of Clients' Cultural Orientation.
- Published in:
- Organizations & Markets in Emerging Economies, 2023, v. 14, n. 2, p. 260, doi. 10.15388/omee.2023.14.92
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- Article
Customer Engagement in Emerging Markets: Framework and Propositions.
- Published in:
- Organizations & Markets in Emerging Economies, 2022, v. 13, n. 2, p. 284, doi. 10.15388/omee.2022.13.80
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- Publication type:
- Article
Beyond the Big Five: The effect of machiavellian, narcissistic, and psychopathic personality traits on stakeholder engagement.
- Published in:
- Psychology & Marketing, 2022, v. 39, n. 6, p. 1230, doi. 10.1002/mar.21647
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- Article
Social influence and stakeholder engagement behavior conformity, compliance, and reactance.
- Published in:
- Psychology & Marketing, 2022, v. 39, n. 1, p. 90, doi. 10.1002/mar.21577
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- Article