Generative AI in innovation and marketing processes: A roadmap of research opportunities.
- Published in:
- Journal of the Academy of Marketing Science, 2025, v. 53, n. 3, p. 684, doi. 10.1007/s11747-024-01044-7
- By:
- Publication type:
- Article
Works by Cillo, Paola
Results: 6
1
2
How Do Financial Constraints Affect Creativity?
- Published in:
- Journal of Product Innovation Management, 2014, v. 31, n. 5, p. 880, doi. 10.1111/jpim.12129
- By:
- Publication type:
- Article
3
Managing integrators where integration matters: insights from symbolic industries.
- Published in:
- International Journal of Human Resource Management, 2008, v. 19, n. 12, p. 2235, doi. 10.1080/09585190802479462
- By:
- Publication type:
- Article
4
The New Product Portfolio Innovativeness–Stock Returns Relationship: The Role of Large Individual Investors' Culture.
- Published in:
- Journal of Marketing, 2018, v. 82, n. 6, p. 49, doi. 10.1177/0022242918805405
- By:
- Publication type:
- Article
5
Does Exposure to Concept Products Affect Judgment of Marketed New Products?
- Published in:
- 2011
- By:
- Publication type:
- Abstract
6
The strategic organization of innovation: State of the art and emerging challenges.
- Published in:
- Strategic Organization, 2022, v. 20, n. 4, p. 743, doi. 10.1177/14761270221119113
- By:
- Publication type:
- Article