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  • How to Make Sure a Brand Behaves Itself.

    Published in:
    Design Management Review, 2008, v. 19, n. 3, p. 74, doi. 10.1111/j.1948-7169.2008.tb00132.x
    By:
    • Churchman, Mark;
    • Marzano, Thomas
    Publication type:
    Article