Matching digital companions with customers: The role of perceived similarity.
- Published in:
- Psychology & Marketing, 2023, v. 40, n. 11, p. 2291, doi. 10.1002/mar.21893
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- Publication type:
- Article
Works matching AU Chun, HaeEun Helen
Results: 8
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Doing Good While Behaving Badly: Checkout Charity Process Mechanisms.
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- Journal of Business Ethics, 2021, v. 172, n. 1, p. 133, doi. 10.1007/s10551-019-04413-3
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- Article
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Why recommend a brand face-to-face but not on Facebook? How word-of-mouth on online social sites differs from traditional word-of-mouth.
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- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2015, v. 25, n. 1, p. 120, doi. 10.1016/j.jcps.2014.05.004
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- Publication type:
- Article
4
Affective forecasting and self-control: Why anticipating pride wins over anticipating shame in a self-regulation context
- Published in:
- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2009, v. 19, n. 3, p. 537, doi. 10.1016/j.jcps.2009.05.006
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- Publication type:
- Article
5
Savoring an Upcoming Experience Affects Ongoing and Remembered Consumption Enjoyment.
- Published in:
- Journal of Marketing, 2017, v. 81, n. 3, p. 96, doi. 10.1509/jm.15.0267
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- Publication type:
- Article
6
Adjusting the Warm-Glow Thermostat: How Incentivizing Participation in Voluntary Green Programs Moderates Their Impact on Service Satisfaction.
- Published in:
- Journal of Marketing, 2016, v. 80, n. 4, p. 56, doi. 10.1509/jm.14.0497
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- Publication type:
- Article
7
Consumer mindsets and self-enhancement: Signaling versus learning.
- Published in:
- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2016, v. 26, n. 1, p. 142, doi. 10.1016/j.jcps.2015.06.007
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- Publication type:
- Article
8
Strategic benefits of low fit brand extensions: When and why?
- Published in:
- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2015, v. 25, n. 4, p. 577, doi. 10.1016/j.jcps.2014.12.003
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- Publication type:
- Article